Moms mad over Hot Wheels misstep

 
No Author Published: March 14, 2013    Comment on this article Leave a comment

From www.huffingtonpost.com: Hot Wheels is “leading the way” to gender inequality, according to some moms.

The company is facing backlash after hosting a brunch for “influential mommy bloggers” designed to find out why mothers aren't good at playing with Mattel’s Hot Wheels toys with their sons, and then teach them how to play with the toys properly, NBC reports.

photo - FILE - In this Oct. 13, 2011 file photo, a Mattel Hot Wheels toy car is displayed in Portland, Ore. Toy maker Mattel Inc. said Monday, April 16, 2012, their first-quarter profit dropped 53 percent, pulled down by costs tied to an acquisition and lower sales for Barbie and Hot Wheels. (AP Photo/Rick Bowmer, File)
FILE - In this Oct. 13, 2011 file photo, a Mattel Hot Wheels toy car is displayed in Portland, Ore. Toy maker Mattel Inc. said Monday, April 16, 2012, their first-quarter profit dropped 53 percent, pulled down by costs tied to an acquisition and lower sales for Barbie and Hot Wheels. (AP Photo/Rick Bowmer, File)



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