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‘Momshell’ bombshells not your mama’s mama

 
By MARTHA IRVINE | Published: March 19, 2009    Comment on this article Leave a comment

CHICAGO — There’s no apron, no "mom jeans” or frump of any kind. These days, it’s all about being a "momshell,” the term now being used to describe bombshell mothers.

photo - Momshell actress Demi Moore, daughter Tallulah Belle Willis and Ashton Kutcher arrive at Glamour Reel Moments in Los Angeles.AP PHOTO
Momshell actress Demi Moore, daughter Tallulah Belle Willis and Ashton Kutcher arrive at Glamour Reel Moments in Los Angeles.AP PHOTO

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You can find these moms just about anywhere — in Hollywood, in the White House, probably in the house next door. Now, a new reality TV show is on the hunt for the "Hottest Mom in America.”

"There’s never been a hotter time to be a mom,” Jessica Denay says. A mom in Los Angeles, she wrote "The Hot Moms Handbook,” one of several recent books aimed at women who proudly sport T-shirts, mugs and all kinds of paraphernalia that declare motherhood sexy. Denay also founded the Hot Moms Club, which began as a small group of friends eight years ago and has expanded to an Internet-based social network of more than 110,000.

It’s tough to pin down the origins of "momshell,” which began turning up on blogs, Facebook and Twitter with more frequency last fall. That term and "yummy mummy,” its equivalent in Great Britain and Australia, are meant as compliments, nods to moms who find time to take care of themselves while caring for their children.

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Related Topics: Entertainment, Media, Television, Reality Shows, Arts, Entertainment, and Media



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