Made in Oklahoma: Baked

The Moore couple that owns Baked lost their home in the May 20 tornado, but they kept baking because they didn't want to lose a customer.
by Jennifer Palmer Modified: September 5, 2013 at 10:00 pm •  Published: September 4, 2013
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— Despite losing their home in the May 20 tornado, Amanda and Daniel Conway keep bringing sweet relief to their customers.

The couple, who own Baked, a cupcake and custom bakery in Moore, fulfilled an order for a five-tier wedding cake in the days following the storm. They were displaced, living with relatives and dealing with insurance adjusters, yet they kept on baking.

“The last thing we wanted was to ruin these people's wedding day, just because we were having our own problems,” Daniel Conway said.

The Conways lived just south of Plaza Towers Elementary School when the devastating twister hit. It leveled their home and killed several of their neighbors.

The couple were hoping to spend that afternoon — a Monday, the only day their business is closed — on a date, watching a movie at the Warren Theatre, Daniel Conway recalled. They already had tickets. Instead, they watched the weather. When they realized the storm was headed straight for them, the Conways loaded their three dogs into their car and drove down Telephone Road.

From the parking lot of the Harvest Church in north Norman, Daniel and Amanda watched the massive storm pass by. Then they drove home.

“It was completely flattened. There was nothing but the foundation left. That was pretty much all the houses on our street,” Daniel Conway said.

But their shop, on the Interstate 35 service road south of SW 19, was pretty much unscathed. The back wall was caked in mud and the phone lines were down. But with their business being just over a year old, they knew they couldn't lose customers.

So they kept baking, serving brownies, cookies, lemon bars and cupcakes.

While business is bouncing back, the Conways' personal recovery has been slower. The young couple — Daniel is 29, Amanda is 27 — still don't have a home. Daniel said their insurance paid enough to satisfy the original mortgage, so they own their lot, but for now it sits empty until they come up with the funds to rebuild.

“Our business is still really new,” he said. “We don't have (enough) verifiable income to get a mortgage.”

They were denied aid from the Federal Emergency Management Agency and the Small Business Administration wouldn't approve a loan either, he added. The couple remain optimistic and plan to reapply for a new mortgage after the end of the year.


by Jennifer Palmer
Investigative Reporter
Jennifer Palmer joined The Oklahoman staff in 2008 and, after five years on the business desk, is now digging deeper through investigative work. She's been recognized with awards in public service reporting and personal column writing. Prior to...
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About the company

• Address: 2721 S Interstate 35 Service Road

• Opened: Aug. 21, 2012

• Website: www.bakedinmoore.com

• Employees: 6

• Hours: 11 a.m. to 8:30 p.m. Tuesday through Thursday; 11 a.m. to 9 p.m. Friday and Saturday; noon to 4 p.m. Sunday; closed Monday

• Main product: cupcakes

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