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Moore liquor store turns to fans to raise money for new humorous sign

Fans of the joke-bearing marquee sign in front of Moore Liquor raised funding to replace the sign that was damaged beyond repair this week by high winds during a thunderstorm. Any leftover funds will be donated to Regional Food Bank of Oklahoma’s Food For Kids Backpack Program.
by Brianna Bailey Modified: August 21, 2014 at 8:55 pm •  Published: August 21, 2014


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Moore Liquor’s marquee at 914 SW 4 in Moore has gained local fame for its comical messages. Photo provided by Moore Liquor
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Moore Liquor
Moore Liquor’s marquee at 914 SW 4 in Moore has gained local fame for its comical messages. Photo provided by Moore Liquor - Moore Liquor

The joke-bearing marquee sign in front of Moore Liquor had survived complaints to code enforcement, an F5 tornado and Westboro Baptist Church protesters before being damaged beyond repair this week by high winds during a thunderstorm.

However, Moore Liquor owner Bryan Kerr plans to buy a new sign, as well as donate money to the Regional Food Bank of Oklahoma, after marquee fans rallied to raise money online to replace the damage sign.

Kerr has raised more than $1,000 in less than two days this week to purchase a new marquee sign for the front of his store after starting a page on the crowd-funding site GoFundMe.com. Moore Liquor is still accepting donations on the site at www.gofundme.com/savethemarquee

Whatever funds Kerr doesn’t spend on a sign will be donated to the Regional Food Bank of Oklahoma’s Food For Kids Backpack Program to help feed hungry children at Moore Public Schools.

“It’s hard to get people to donate to charity, you have to sugarcoat it a little,” Kerr said. “People who like the sign get to feel like they’ve contributed in some way.”

The metal frame is bent and electrical wiring inside is fried after straight-line winds during a storm Monday. Kerr changed the sign lettering to read “Ouch” after the storm.

Kerr’s GoFundMe page “Save the Marquee!” described the loss of Moore Liquor’s sign as “loss of a great national treasure akin to the death of Nicolas Cage or the cancellation of ‘Temptation Island.’”

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by Brianna Bailey
Business Writer
Brianna Bailey has lived in Idaho, Germany and Southern California, but Oklahoma is her adopted home. She has a bachelor's degree in Journalism from the University of Oklahoma and has worked at several newspapers in Oklahoma and Southern...
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