Share “More consumers grow their own”

More consumers grow their own

At the Home Depot, edible plants have been the fastest growing category in live goods for the past five years.
By Marni Jameson Published: April 19, 2014

For three years, ever since I stopped living in the house I own and started living in other people’s houses, I have been a frustrated gardener.

As a foster parent for houses between owners, I know the arrangement is temporary. I am not to do anything permanent, like paint a vanilla room crimson, or plant an English garden. This is trying for someone who likes to knock out a wall now and then.

So this time of year, as spring blossoms like a debutante, and the yard calls to me like the sea to a sailor, I am aware of how my constraints put a crimp in my garden hose.

I want to plant something green and nurture it. My instinct to nest is as strong as an osprey’s. Never mind, that time has allowed me to cover, as if with a weed barrier, the memories of my failed yard projects.

Maybe because spring and hope go together like Easter and eggs, I have all but forgotten the times the rabbits devoured my herb garden, the ugliest worms alive invaded my tomato vines, a hailstorm ravaged my perennials, moles made a buffet of the 200 bulbs I’d planted, and the day several ladies were over for lunch.

That day, I had put sprigs of homegrown mint in their ice tea, which they were sipping genteelly when one of my children loudly announced, “Oh, that’s the mint from Theo’s corner,” referring to our dog’s favorite watering spot.

Which explains why last week, as I was in The Home Depot, along with the rest of America’s home improvers, I couldn’t resist the lure of the garden section.

I had gone to the big-box store to buy picture hangers, but the garden section, all bursting and thriving and springing with verdant life, distracted me. I detoured from my task, and was soon putting half a dozen fresh herbs — little plastic containers of basil, parsley, rosemary — in my cart.

My head spun with a vision of a small herb garden in my kitchen by a sunny window, where I would have my mini garden after all, if impermanent, especially in my hands.

I came home inspired, but minus the picture hangers (darn!), and planted my herbs in happy ceramic containers. I banished any thought of the failure and blazed on delusional as someone in the early stages of love, believing, against all odds, that it would be easy, and would turn out right.

I soon after learned, and this is so disillusioning to people like me who think they are original, that I am part of a tsunami-size trend.

“The No. 1 trend, by far, this spring is the home garden,” said Sarah Fishburne, director of trend and design for The Home Depot. “More consumers than ever are growing their own,”

“Vegetables, you mean,” I said, to be clear. I mean with all this talk of legalizing marijuana, you never know what Home Depot will sell next. Heck, they sell everything else.

“Edible plants, in seed and live forms, have been the fastest growing category in live goods for the past five years,” Fishburne said.

Continue reading this story on the...


  1. 1
    Trump calls former President George W. Bush 'a disaster'
  2. 2
    Big U.S. firms hold $2.1 trillion overseas to avoid taxes: study
  3. 3
    Norwegian Air CEO Says $69 Flights From U.S. to Europe Coming Soon
  4. 4
    Lawsuit filed against School Board in bullied teen's suicide at Seminole school
  5. 5
    Woman charged after alleged #killallwhitemen tweet
+ show more


× Trending business Article