Alan Herzberger
Newsroom Management Digital Managing Editor

Alan Herzberger is the Digital Managing Editor for NewsOK.com and The Oklahoman. He focuses on content within OPUBCO Communications Group’s variety of digital products.

He’s been with The Oklahoman since 1997, when he joined the sports department. He has focused on NewsOK and other digital products since 2000.


  • The Oklahoman's movie review of 'American Sniper' goes global

    Alan Herzberger | Updated: Sat, Jan 24, 2015

    ‘American Sniper’ became a hot topic on the Internet this past week. A lot of it was political, to be sure. That’s to be expected. It’s a movie about war. Since just about every topic on the Internet becomes political, a movie about war is bound to become political, as well. But a good portion […]

  • A live look for Oklahoman.com

    Alan Herzberger | Published: Fri, Jan 16, 2015

    Oklahoman.com has a new look. It’s not the kind that changes the overall  feel of the site. It’s not a redesign. But it is a new look. We re-organized the Live page on Oklahoman.com, and now it’s the home page. It seems pretty simple, but it makes a big impact on the product. The new […]

  • Dumb moves lead to life without a smartphone

    Alan Herzberger | Updated: Fri, Jan 9, 2015

    I lived three days without a phone this week. It sounds easy – even relaxing, maybe – but it wasn’t. It was stressful — more stressful than being constantly connected. We’ll start from the beginning. Here’s what I learned this week. Don’t wash your phone. The washing machine works great for your clothes. But the […]

  • Find us on Twitter ... and on other platforms, too

    Alan Herzberger | Published: Fri, Jan 2, 2015

    I know a smart fella who’s a great case study in the way people consume news digitally these days. This guy I know is a business professional in his 40s. He doesn’t read the newspaper every day. He doesn’t have a home page for news on his Internet browser. He’s not even interested in participating […]

  • A look back at digital additions for subscribers in 2014

    Alan Herzberger | Updated: Fri, Dec 26, 2014

    The year in the digital news world here went about as planned. In 2014, our audience for NewsOK grew. That’s a record for the state’s largest news website. We had more page views and unique visitors than we’ve ever had before. That was the plan. On that site, we post a ton of stories from a […]

  • Downtown Big Screen is worth seeing in person

    Alan Herzberger | Updated: Sun, Dec 21, 2014

    It’s been more than a year since The Oklahoman reported that it was moving downtown. That was Nov. 18, 2013. I saw the drawings. I heard about the location that would be renovated for our arrival. I was looking forward to it as much as everyone else in our company. And trust me; there’s been […]

  • Connect and listen -- The Oklahoman Radio is a reason to get digital

    Alan Herzberger | Published: Fri, Dec 12, 2014

    I had a nice phone conversation this week with someone who has two of my favorite qualities. He was enthusiastic He was a subscriber of The Oklahoman After I answered the phone, he immediately wanted to know more about The Oklahoman Radio app. He “likes the idea of it,” and wanted to know how expensive […]

  • A steady demand for a longtime service

    Alan Herzberger | Updated: Mon, Dec 1, 2014

    The audience on NewsOK continues to grow. Traffic patterns evolve, and audience interests shift depending on the topics of the hour. But we can always depend on one thing. Death: as in the paid obituaries and the daily death listings from around Oklahoma. There has always been a steady demand for that content. It’s been […]

  • Oklahoman.com: Holding the newspaper on your phone

    Alan Herzberger | Updated: Mon, Nov 24, 2014

    I had the opportunity to speak with a longtime subscriber a couple of weeks ago. She’s been reading The Oklahoman every day for years and likes holding the printed newspaper, but she’s comfortable with technology and also uses our products on her mobile devices. She has downloaded The Oklahoman’s iPad app, The Oklahoman iPad Print […]

  • 11 Oklahoman subscribers have conversation and 'Coffee with the editor'

    Alan Herzberger | Updated: Sat, Nov 15, 2014

    Last week, we promoted an opportunity for subscribers to have coffee with the editor. We held up our end. We supplied the coffee and the editor. Eleven lucky subscribers filled in the rest. They were chosen to spend a morning with Kelly Dyer Fry, The Oklahoman’s editor, on Thursday.     There was coffee. There were […]

  • Different and fun: #HeyDave hashtag is a great place to start

    Alan Herzberger | Updated: Sun, Nov 9, 2014

    Dave Morris listened to what was happening in his community. His ears perked up. “That’s a good story,” he thought. He shared it with a reporter who covers this sort of thing – Steve Lackmeyer. Steve recognized the story was different, and the result was this:     A fun front-page centerpiece in The Oklahoman […]

  • 3 things you should remember about NewsOK.com this week

    Alan Herzberger | Updated: Mon, Nov 3, 2014

    It’s Election day, almost The votes come in Tuesday night. That will be a big deal. NewsOK will have live coverage with updated results, live reports, video analysis and stories on every major race. But that’s something we have been perfecting for many years now. Election night is a big deal, and we’ll treat is […]

  • When you're watching the Thunder game, pick up your phone and visit NewsOK

    Alan Herzberger | Updated: Mon, Oct 27, 2014

    And now our attention turns to basketball again. It hasn’t been very long since we closed the 2013-14 season for the Oklahoma City Thunder. This week, it’s back. On NewsOK, our Thunder coverage team has been working through the NBA’s preseason. The Oklahoman’s reporting duo — Darnell Mayberry and Anthony Slater – is in midseason […]

  • #SundayStories series offers an insight into stories behind great posts

    Alan Herzberger | Updated: Mon, Oct 20, 2014

    The #MyOklahoma hashtag is more than a year old. We’ve chosen a photo to feature in the newspaper every day and we’ve promoted all the great photos within NewsOK photo galleries and on Twitter, Facebook and the place where it all started – Instagram. And now we have a spin-off. The #SundayStories series on the […]

  • The Oklahoman's Archives: A window to the past

    Alan Herzberger | Updated: Fri, Oct 10, 2014

    Did you know you had access to the best time machine ever invented? At a conference this past week, I had the opportunity to listen to an historian speak about how he and some of his recent students used newspaper archives from the 1860s to transport themselves back to the time right before the Civil […]

  • Good reads: Where to find the NewsOK investigations of 2014

    Alan Herzberger | Updated: Sun, Oct 5, 2014

    A staff of reporters investigates and reports it. The Oklahoman publishes it in its printed editions of the newspaper. Subscribers read about it when the paper is delivered or when they load up a series of digital products — Oklahoman.com and The Oklahoman’s apps. But NewsOK? NewsOK archives these investigative reports and houses the daily […]

  • The bottom of the article is just the beginning of your visit

    Alan Herzberger | Updated: Fri, Sep 26, 2014

    When you’re reading an article on NewsOK.com, read to the bottom. Why? Well, good information is there — even to the end. A reporter or columnist didn’t write it just to fill space. It’s valuable text. This week, we added another reason to read to the bottom — something more than the comments and something […]

  • WATCH: Time-lapse video + Jabee's 'Boombox' = State Fair 2014

    Alan Herzberger | Updated: Fri, Sep 19, 2014

    Check out this quick video from the NewsOK video team. Videographers Kyle Roberts and Greg Singleton use a GoPro action camera along with multiple time lapses capturing how much fun it can be at the Oklahoma State Fair. Local hip hop artist Jabee provides the track “Boombox.” [brightcove]3793917521001[/brightcove]

  • VarsityStats app scores a touchdown for prep sports fans

    Alan Herzberger | Updated: Fri, Sep 19, 2014

    The best source for high school scores and stats just got better. NewsOK VarsityStats is at newsok.com/varsitystats — and it has: updated scores for the Thursday and Friday night football games game statistics for many of the games in Oklahoma full schedules and stats for every team in Oklahoma individual player pages with individual stats for […]

  • Share your Oklahoma State Fair photos with NewsOK Now

    Alan Herzberger | Updated: Thu, Sep 11, 2014

    We launched the NewsOK Now iPhone app and website just as summer was beginning. We pushed it a bit with some special events — an air show, OKC Fest and the Fourth of July. We continued to receive some newsy and artistic photos as people began to become aware of the product. We learned that […]




Alan Herzberger Fri, Jan. 23 2015 06:11:39 PM CST RT @Tiffanyg89: This is neat! Check out our digital speed painting of #Birdman LINK We'll have more as we get closer to t…
Alan Herzberger Thu, Jan. 01 2015 09:08:43 PM CST Thank you, Doug McNiven ... and all of our readers LINK
Alan Herzberger Fri, Dec. 12 2014 11:06:15 AM CST I made it downtown to see the #BigScreenOK LINK
Alan Herzberger Fri, Nov. 28 2014 09:41:55 AM CST @aliciakelly966 @TheOklahoman ... (cont.) Can you email me your info at aherzberger@oklahoman.com or call 475-3914. We'll solve this issue.
Alan Herzberger Fri, Nov. 28 2014 09:41:23 AM CST @aliciakelly966 @TheOklahoman We can help. Sorry for the confusion there. Our customer support team can't find a phone # for your account...
Alan Herzberger Mon, Nov. 24 2014 08:59:31 AM CST The Archivist: Thanksgiving sentiments seem timeless LINK
Alan Herzberger Wed, Nov. 19 2014 12:29:19 PM CST Meant to include a picture of community conversation in #downtownokc. Here it is. LINK
Alan Herzberger Wed, Nov. 19 2014 12:27:06 PM CST Listening to @kelfry, Tim Ulrich and Nathan D. Carr talk about humanity at community conversation in #downtownokc
Alan Herzberger Mon, Nov. 03 2014 09:37:11 AM CST Hearts skipped a beat last week when the Hefner canal goats’ guard dog, Otto, slipped the bonds to freedom. LINK
Alan Herzberger Fri, Oct. 31 2014 10:48:42 AM CST RT @ErikHorneOK: .@anthonyVslater is talking Russell Westbrook's injury on the live chat at 11 a.m. Don't miss ->> (LINK)
Alan Herzberger Wed, Oct. 29 2014 08:55:27 AM CST Create a playoff. Change the selection process. Doesn’t matter. The more things change, the more they stay the same. LINK
Alan Herzberger Tue, Oct. 28 2014 01:38:58 PM CST RT @TheOklahoman: A newsroom pano from our new building downtown. LINK
Alan Herzberger Tue, Oct. 28 2014 12:18:54 PM CST Here it is @ywalker: @kelfry just led group through live poll and created a word cloud of what word means journalism. LINK
Alan Herzberger Tue, Oct. 28 2014 11:44:01 AM CST Ready to listen to @kelfry speak to Dialogue Institute at the Turkish House. LINK
Alan Herzberger Mon, Oct. 27 2014 10:36:52 AM CST When you're watching the Thunder game, pick up your phone and visit NewsOK LINK
Alan Herzberger Fri, Oct. 24 2014 11:08:49 AM CST RT @nolan50ok: Sentencing for murderer Kevin Sweat now delayed a full hour after disturbance just outside courtroom in Okemah.
Alan Herzberger Tue, Oct. 21 2014 04:47:44 PM CST RT @Tiffanyg89: Passionate about writing or photography? Join our contributor network. We provide feedback and coaching. Details: LINK
Alan Herzberger Tue, Oct. 21 2014 10:17:54 AM CST RT @DjakobUnchained: Go pick up a copy of @TheOklahoman today and check out my photo featured on page 11A! Thanks for running it! LINK
Alan Herzberger Mon, Oct. 20 2014 10:16:26 PM CST RT @jasonkersey: ICYMI: Tulsa World photographer Mike Simon's classy apology to #Sooners WR @sterl_shep3: LINK
Alan Herzberger Mon, Oct. 20 2014 09:52:44 AM CST Westbrook battled frustration in another failed Thunder attempt at figuring out how to survive the absence of KD. LINK

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