Alan Herzberger
Newsroom Management Digital Managing Editor

Alan Herzberger is the Digital Managing Editor for NewsOK.com and The Oklahoman. He focuses on content within OPUBCO Communications Group’s variety of digital products.

He’s been with The Oklahoman since 1997, when he joined the sports department. He has focused on NewsOK and other digital products since 2000.


  • We want to share your annual back-to-school pictures

    Alan Herzberger | Updated: Fri, Jul 31, 2015

    Line your children up next to the front door. Or the mailbox. Or the tree in the yard. Wherever you take the annual picture, get ready to set them up for another photo.  School is about to be back in session.  Oklahoma City schools open for class on Monday. Deer Creek starts on Aug. 13. Millwood starts on Aug. 17. Then a whole bunch of other suburban districts go to class on Aug. 19 and Aug. 20. That's Moore, Yukon and Mid-Del on the 19th and Edmond, Norman and Putnam City on the 20th.  For the next three weeks, we want to see all those traditional back-to-school photos you take next to the front door (or by the mailbox or by the tree in the yard).  We see those photos

  • Another case for using The Oklahoman’s ‘Go Code’

    Alan Herzberger | Updated: Fri, Jul 24, 2015

    Eddie Roach came to my desk Tuesday morning. A customer says she can’t vote in the daily poll anymore, he said. She voted every day on the daily poll question that’s published in the newspaper. She used her phone and voted. But now she can’t. Eddie’s one of the most interesting men in our company. As he puts it, he knows where many of the bodies are buried here at The Oklahoman Media Company. He worked in The Oklahoman’s newsroom in the late 1970s and has filled many roles at the company off and on since. Currently, he manages projects, studies analytics and is often a source for the customer support team -- because he's the guy who can answer a lot of questions customers might

  • Special series 'Saving the Last Dance' available now for all readers

    Alan Herzberger | Updated: Fri, Jul 17, 2015

    The 'Saving the Last Dance' series made its run in The Oklahoman beginning in late June as an exclusive to subscribers. It ran four consecutive days in the newspaper and on Oklahoman.com and the other digital offerings from The Oklahoman. Subscribers were able to read the series by Juliana Keeping and share Shannon Primeau's experience through online videos and photo galleries before everyone else.  I wrote about the series three weeks ago: That's just another benefit to being a subscriber. You can read what will certainly be award-winning story-telling before everyone else. Sure, everyone else will see breaking news and trending updates next week (that stuff is good, too), but only The Oklahoman's

  • Go Codes let you 'watch' the newspaper

    Alan Herzberger | Updated: Fri, Jul 10, 2015

    The pictures don't move. The faces don't talk to you. That’s the reality for our readers who hold the physical copy of the newspaper. It's an outstanding reading experience. But it’s still paper. Here at The Oklahoman, we’ve taken the next step to make that newspaper come alive and interact with you. That step is our ‘Go Codes.’ We launched the Go Codes this week. They began appearing in the Tuesday newspaper, and we’ve had them in every edition since. The Go Codes let you 'watch' the newspaper. In about 5 seconds (or maybe 10 if you have a slow internet connection), you can see a video or flip through a photo gallery that goes with the story you are reading

  • Instameet the animals with NewsOK

    Alan Herzberger | Updated: Thu, Jul 2, 2015

    Bring your camera. We'll provide a professional photographer.  Our partners will bring the expensive equipment. It has all the makings of another NewsOK Instameet. This time, we're using the Oklahoma City Zoo as the backdrop. After all, it's about time we added the element of live animals to the Instameet equation.  We've been putting on these events every few months for a couple years now. We've had good turnouts, and The Oklahoman photo editor Doug Hoke reports a great time had by all. Why not the unpredictability of animals? Doug will have a camera around his neck, so I know he'll have a good time. Start your lazy summer Saturday morning at our Instameet. Doug will be at the

  • Subscribers can read 'Saving the Last Dance' series on Oklahoman.com

    Alan Herzberger | Updated: Fri, Jun 26, 2015

    We're releasing what we believe is a great story today. Actually, we think we have great coverage every day. It's really amazing how many compelling stories and news updates we have within The Oklahoman packaged and organized every single day. While that part is amazing, there are still some stories that simply jump off the screen as we edit them. That's what we have this week:  a great story about great people within our community.   'Saving the Last Dance' is a four-part series from reporter Juliana Keeping that launches in The Oklahoman today. Subsequent chapters will be released in the following days. The ending to the story -- Chapter 4 -- will be released on Wednesday.

  • It's not too late to cast your vote for Reader's Choice 2015

    Alan Herzberger | Updated: Fri, Jun 19, 2015

    There is still time. You’ve had all week, but there’s still time. The Oklahoman’s Reader’s Choice Top 5 section was released within The Oklahoman’s editions on Sunday. Voting started online Sunday morning at Oklahoman.com/ReadersChoice. We’ve received thousands of online votes in each of the 12 categories – and that’s not counting the votes that have been sent in via the mailed ballots from Sunday’s section. We’re counting the mail-in ballots, too. But I’m not kidding about the thousands of votes. It will take us some time. Having worked in a newsroom for two decades now, I know a little about waiting until the last minute.

  • The Oklahoman/NewsOK a finalist for 'Innovator of the Year'

    Alan Herzberger | Updated: Fri, Jun 12, 2015

    We at The Oklahoman and NewsOK are getting pretty familiar with the idea of innovation. We've had to. The world is changing. People consume news in many different ways than they did in past generations. So we innovate. We develop apps, video studios and websites -- all to come up with new ways to reach our readers. That innovation has helped us consistently grow our audience in the past decade or so. But it has also caused our peers across the county to recognize and honor us. APME also announced that the Boston Herald, the Los Angeles News Group and The Oklahoman were finalists for its Innovator of the Year Award. They will compete at APME's joint conference with the American Society of News Editors from Oct.

  • The Oklahoman's app is the last app standing on vacation

    BY ALAN HERZBERGER

    Digital Managing Editor

    aherzberger@oklahoman.com

    | Updated: Sat, Jun 6, 2015

    The Oklahoman’s app is the last app standing on vacation I was out of my normal rhythm of news consumption this past week. I went on vacation, so I was suddenly a dif‌ferent kind of news consumer for The Oklahoman’s wide array of products. The normal day In my normal rhythm, I use The Oklahoman’s app early in the morning on my iPhone. That’s when I get a glimpse of the newspaper’s content for the day. I follow that with a run through NewsOK.com on the same phone. I tend to use the NewsOK mobile website instead of the app, but I fully understand how the app allows for better notifications and alerts.

  • The Oklahoman's app is the last app standing on vacation

    Alan Herzberger | Updated: Fri, Jun 5, 2015

    I was out of my normal rhythm of news consumption this past week. I went on vacation, so I was suddenly a different kind of news consumer for The Oklahoman's wide array of products. The normal day In my normal rhythm, I use The Oklahoman's app early in the morning on my iPhone. That's when I get a glimpse of the newspaper's content for the day. I follow that with a run through NewsOK.com on the same phone. I tend to use the NewsOK mobile website instead of the app, but I fully understand how the app allows for better notifications and alerts. During my commute to the office, I sometimes use the The Oklahoman Radio app, which will read the stories from that day's edition of the newspaper. It's a handy tool for

  • The interns and the veteran journalist: What they learned at lunch

    Alan Herzberger | Updated: Mon, May 25, 2015

    School’s out. That means one important thing for managers in The Oklahoman’s newsroom. Interns are here. We love it when the interns are here. They bring energy. They bring ideas, and on their first day of orientation, there’s often a free lunch. This year, the interns lucked out. There was lunch, sure, but The Oklahoman’s […]

  • Don't miss any breaking news: download the NewsOK app

    Alan Herzberger | Updated: Fri, May 22, 2015

    Two weeks ago, NewsOK launched an app for Android devices. Last week, NewsOK added an upgrade to its app for iOS devices. And this week, we are asking NewsOK users to download the app. There’s a good reason for it. The new app (Android) and the upgraded app (iOS) will deliver notifications for breaking news. […]

  • Video games go live on the Big Screen for some Friday fun

    Alan Herzberger | Published: Fri, May 15, 2015

    It was a fun Friday at The Oklahoman offices at 100 W. Main. We fulfilled a goal that we’ve had since we moved into our downtown office space earlier this year. We played video games live on the Big Screen.     It was a tournament. We had nine guests play in the tournament, and […]

  • From the judge's mouth: You are a lucky reader of The Oklahoman/NewsOK

    Alan Herzberger | Published: Fri, May 8, 2015

    It’s been a busy year around here. We moved offices. We’re downtown, if you haven’t heard. We lit up a Big Screen at Robinson and Sheridan. We participated in a nice proposal. We covered some big news, gaining big audience and readership for our coverage of the SAE racist video controversy in March, our Oklahoma […]

  • NewsOK's enhanced Travel page takes you to more places

    Alan Herzberger | Published: Fri, May 1, 2015

    We added a new page to our navigation for the NewsOK Mobile website a few weeks ago. Click on the navigation icon in the top right, and it’s clearly there marked with a ‘new’ icon.     It’s called travel. You’re probably thinking that it’s not new for us to cover travel with a special […]

  • Available on all Oklahoman/NewsOK platforms: Creativity in Oklahoma 2015

    Alan Herzberger | Updated: Sun, Apr 26, 2015

    You probably noticed your newspaper today is heavier than last Sunday’s newspaper. So heat up an extra cup of coffee. It’s going to take a bit longer to dig in to all the content that’s available in Outlook 2015. There are five sections in this annual special edition, but all of it is centered on […]

  • Fake link incorrectly shows a story written by The Oklahoman

    By Alan Herzberger | Updated: Fri, Apr 24, 2015

    An article about the Oklahoma City Thunder's firing of head coach Scott Brooks appeared to look like it was written by The Oklahoman's Darnell Mayberry.  It was not.  The story quoted reaction from Brooks and a report from Mayberry. It is untrue and was not produced with The Oklahoman's authorization. The Oklahoman's complete and accurate coverage of the Oklahoma City Thunder can be found on our page: http://newsok.

  • New social gallery yet another way to tell the story

    Alan Herzberger | Published: Fri, Apr 17, 2015

    We launched a new form of galleries on NewsOK.com this month. It’s like our photo galleries, but it has much more than static images. It’s a social gallery, allowing us to gather posts from around the web about a topic and embed them into a gallery that makes it easy to slide through. The social […]

  • Through NewsOK's looking glass: Live interviews with Oklahoma City newsmakers

    Alan Herzberger | Updated: Fri, Apr 10, 2015

    Since we’ve moved into our offices in downtown Oklahoma City, one thing has certainly changed. More people in the news are walking around our newsroom. That’s the idea, actually. At the old building, the one on Britton and Broadway, the video studio was on a separate floor. It was a great studio, but it wasn’t […]

  • The Oklahoma City bombing 20 years later: The Oklahoman and OETA remember

    Alan Herzberger | Published: Sun, Apr 5, 2015

    Two weeks from today, Oklahoma will have a somber morning. We will be silent and remember. It’s been 20 years since April 19, 1995. We all know what that day has meant to our state. So many words can describe the emotions that have resulted from the events of that morning and all the anniversaries that have […]




Alan Herzberger Fri, Jul. 31 2015 08:37:36 AM CST Friday brings last blue moon until 2018 http://t.co/ZNg8lCTCNB
Alan Herzberger Fri, Jul. 24 2015 01:07:24 PM CST Another case for using The Oklahoman’s ‘Go Code’ http://t.co/DTdUiG2vty
Alan Herzberger Wed, Jul. 22 2015 04:43:37 PM CST @stevelackmeyer @NewsOK @joshuagreenhaw We will look at improving the interface. There are some limitations with survey implementation.
Alan Herzberger Wed, Jul. 22 2015 04:42:55 PM CST @stevelackmeyer @NewsOK @joshuagreenhaw On NewsOK, the link to 'sign in or sign up for access' is the last line of the survey box ...
Alan Herzberger Wed, Jul. 22 2015 04:42:16 PM CST @stevelackmeyer @NewsOK @joshuagreenhaw Yes -- the unrestricted access is on http://t.co/ns525gzmrA ...
Alan Herzberger Mon, Jul. 20 2015 02:33:07 PM CST Oklahoman reporters travel I-35 in search of adventure http://t.co/KCtIvSnwEd
Alan Herzberger Thu, Jul. 16 2015 07:24:59 AM CST Obama to make history with visit to El Reno prison http://t.co/rQYHZVDPm8
Alan Herzberger Fri, Jul. 10 2015 03:12:38 PM CST Saving The Last Dance -- http://t.co/Pj9OWvjlpu -- It's now available on NewsOK. Be sure to listed to the podcast with the reporter's take
Alan Herzberger Fri, Jul. 10 2015 12:19:16 PM CST Go Codes let you 'watch' the newspaper http://t.co/ZnKl0ci4o8
Alan Herzberger Wed, Jul. 01 2015 10:05:37 AM CST Follow all the NBA free agency news of the day in one spot: http://t.co/jwfUGmPfe9 http://t.co/p5Qj3wGaHs
Alan Herzberger Tue, Jun. 30 2015 09:05:53 AM CST 'Saving the Last Dance' Part 3: 'I'm Ready' http://t.co/QC6se81v7M
Alan Herzberger Tue, Jun. 23 2015 04:35:25 PM CST http://t.co/6DaqpFGHGb
Alan Herzberger Thu, Jun. 18 2015 01:13:28 PM CST RT @NewsOK: PHOTO: Water pours over Turner Falls in Davis & floods the park below. Photo by @NewsOKPhoto's Steve Sisney #okwx http://t.co/f…
Alan Herzberger Thu, Jun. 18 2015 08:24:06 AM CST LIVE: Heavy rainfall, traffic accidents shut down major roads in OKC metro -- http://t.co/9gmdGDslzb
Alan Herzberger Wed, Jun. 17 2015 08:35:42 AM CST 'There is power in their picture.' http://t.co/GB3a7YTzeE - great column by @JenniCarlson_OK
Alan Herzberger Tue, Jun. 16 2015 03:26:15 PM CST Poll: Besides Facebook, what social media sites do you access most? http://t.co/kfRUCZ1B2S
Alan Herzberger Mon, Jun. 15 2015 05:08:15 PM CST This story sounds familiar. http://t.co/Z1IZc2dDXm
Alan Herzberger Fri, Jun. 12 2015 09:07:00 AM CST Movie review: 'Jurassic World' (@NathanPoppe reviews are always fun to read) http://t.co/1rdhPfmBDv
Alan Herzberger Mon, Jun. 08 2015 05:09:20 PM CST http://t.co/9swnvngvlt
Alan Herzberger Mon, Jun. 08 2015 09:50:37 AM CST WATCH: Kelli O’Hara’s acceptance speech for Best Actress at the Tony Awards http://t.co/S2jRctlBjJ

Advertisement