Alan Herzberger
Audience Development Vice President

Alan Herzberger is the Vice President of Audience Development at The Oklahoman Media Company. He focuses on digital strategies for The Oklahoman and for NewsOK.com.

He’s been with The Oklahoman since 1997, when he joined the sports department. He moved into digital media in 2000.


  • ‘Hunting Holtzclaw’ series was well-received by The Oklahoman’s digital readers

    ‘Hunting Holtzclaw’ series was well-received by...

    Alan Herzberger | Updated: Thu, May 26, 2016

    The note came about four days after the first installment of the “Hunting Holtzclaw” series appeared in The Oklahoman’s printed editions and on The Oklahoman’s apps and Oklahoman.com. It came from The Oklahoman’s customer service department, which so often helps subscribers connect their account to digital access. “I just wanted to let you know that the feedback we are getting in customer service on your Holtzclaw story is great,” said our manager. “Our digital subscribers are anxious to login to read it.” The “Hunting Holtzclaw” story was an Oklahoman exclusive. Until very recently, it was only available for our subscribers.

  • NewsOK app and mobile website just got an upgrade

    NewsOK app and mobile website just got an upgrade

    Alan Herzberger | Updated: Wed, May 18, 2016

    There’s more content to choose from. There’s an easier navigation to scroll through. There’s better design, prettier colors and fun side-swiping interaction. And bookmarks, too. The new NewsOK app and mobile website is here. It's available in the iTunes store, the Google Play store and on your mobile browser. You will want to save it on your home screen.   I think back to when we first launched a solid mobile interface in 2009 and all the positive feedback we received for that site. It was good, but it became outdated fast. Heck, I was celebrating how that site looked on my Blackberry. Yes, my Blackberry.

  • Hunting Holtzclaw series available exclusively for The Oklahoman’s subscribers

    Hunting Holtzclaw series available exclusively...

    Alan Herzberger | Updated: Wed, May 11, 2016

    For the last couple weeks, The Oklahoman and NewsOK Facebook and Twitter pages have been posting promotions for this week’s series. It’s called “Hunting Holtzclaw.” [brightcove]4773213973001[/brightcove] Adam Kemp is the reporter on the series. Todd Pendleton did the artist renderings. There were months of interviews, weeks of editing and follow-up interviews. The designs are complete. The finishing touches are, well … finished. Now, The Oklahoman’s subscribers can read the long-form enterprising narrative about the Oklahoma City Police Department’s investigation of one of their own.

  • The Oklahoman’s digital journalists honored for web coverage

    The Oklahoman’s digital journalists honored for...

    Alan Herzberger | Updated: Fri, May 6, 2016

    It is award season for our journalists. The Oklahoma Society of Professional Journalists had its annual awards ceremony on April 30, and The Oklahoman was honored for a lot of its work in the past year. There were awards for reporting, headline writing, page design, web design, feature writing and reviews. The list is long, so I won’t list them all here. What’s fun is to read the comments from the judges. For Adam Kemp’s coverage of the racist chant from the Sigma Alpha Epsilon fraternity at the University of Oklahoma, a judge said: “Excellent macro- and micro-coverage; good follow-up.

  • Live interaction with our readers; It happens every day in The Oklahoman’s newsroom

    Live interaction with our readers; It happens...

    Alan Herzberger | Updated: Fri, Apr 29, 2016

     I was watching Jenni Carlson’s live chat on Thursday. Jenni is a longtime sports columnist and writer at The Oklahoman. I saw the live chat promoted at the top of NewsOK.com. So I opened the chat and kept an eye on her answers as I continued my normal work. It’s cool. Really, I was still working. I have multiple active screens. Yeah, I’m one of those guys. Jenni was interacting with our readers. Most of the questions were about the Oklahoma City Thunder’s upcoming games against San Antonio. When she was finished chatting after about 45 minutes, she told her readers that she had to run to her next assignment. But she wanted everyone to be ready for sports editor Mike Sherman's chat the

  • Follow the world's best Thunder coverage in The Oklahoman and on NewsOK

    Follow the world\'s best Thunder coverage in The...

    Alan Herzberger | Updated: Fri, Apr 22, 2016

    I’m like the rest of us. I have Thunder fever. It’s playoff time, so Oklahoma City is buzzing with playoff excitement. It’s the topic of roughly 72 percent of all small talk that happens near elevators, water coolers and coffee pots. (That stat is a mere estimate based on my own experiences; It is definitely not a statistic based on any valid research.) The Oklahoman’s staff is also buzzing. It is in full playoff coverage mode. We’re already more than halfway through the first series, and from what I’ve seen on my living room couch, the reporters and editors are in prime form. I’ve seen the reporters’ live analysis in our live coverage.

  • The Oklahoman's videos are everywhere; just pick your platform

    The Oklahoman\'s videos are everywhere; just...

    Alan Herzberger | Updated: Fri, Apr 15, 2016

    I enjoyed Matt Patterson’s video this week. He fastened a camera on his car and drove through the downtown districts and midtown Oklahoma City to show our readers the route of the streetcar route destined for our city in 2018. [brightcove]4842285505001[/brightcove] Matt did the driving. We can all question his lane-changing prowess. But if you watch the video, just know that we sped up the clip; He wasn’t really driving that fast. Then the video was edited with entertaining music. It was so entertaining that we expect all streetcar riders to hum the same tune when they ride in a couple years. The video was one of our most popular videos this week. And that’s getting more and more difficult.

  • Outlook sections available for The Oklahoman's digital editions

    Outlook sections available for The Oklahoman\'s...

    Alan Herzberger | Updated: Fri, Apr 8, 2016

    The month of April is the month of Outlook for The Oklahoman. Every Sunday this April, there is a special section in the newspaper that tells the story of our time. It’s a snapshot of where we are – how we live, our education, our health and our economy. Last Sunday was April 3, and our subscribers received the first section. It was ‘The Way We Live.” The stories are also available on The Oklahoman’s digital products. Subscribers who like the Print Replica products can see all the pages of the special section and flip through them like they are reading a printed paper. They can do that on the Print Replica on their computer, on their phone or on our iPad app.

  • NewsOK.com has live updates and forecasts for those day when you are 'weather aware'

    NewsOK.com has live updates and forecasts for...

    Alan Herzberger | Updated: Fri, Apr 1, 2016

    The day changes every year, but it happens at about this time. It’s the first day every year when I’m truly “weather aware.” This year, it was this past Wednesday. That’s the day that the National Weather Service made it clear that everyone in central Oklahoma should keep an eye on the updates and be aware of the potential for severe weather. I knew it. I see the news in our community. The Oklahoman had the forecast. NewsOK had its daily story online every morning. I see social media. The NewsOK web editors and The Oklahoman’s newsroom were prepared. There was an active article with live updates from meteorologists and experts throughout our community. There was also an

  • Early access stories for subscribers now available as special presentation on NewsOK

    Early access stories for subscribers now...

    Alan Herzberger | Updated: Fri, Mar 25, 2016

    Last Sunday afternoon, I sat on my couch and read on my phone. I’m a subscriber, so I was able to read Jaclyn Cosgrove’s long-form article that told the story of a local man’s road from difficult childhood to mental illness to incarceration. It was a gripping tale that shined a bright light on what we’re calling the “Epidemic Ignored” in Oklahoma. From Jaclyn’s article last Sunday: Oklahoma spends among the least in the nation on its mental health system, despite having some of the highest rates of mental illness and substance abuse in the United States. That’s the general focus of Epidemic Ignored – to help our community find a solution for the

  • Doing our part to add more clarity to sharing on Facebook

    Doing our part to add more clarity to sharing...

    Alan Herzberger | Updated: Wed, Mar 16, 2016

    It has probably happened to you in the past. Something comes across your Facebook timeline. A friend you haven’t seen in a while gets tagged in a post or a share. For a moment, you are surprised. ‘I didn’t realize that person moved back to Georgia … ’ you think -- or something like that. It takes a few moments to realize that the post is from a few years ago. You’re just glad you didn’t comment on the post like another old friend did, showing just how confused they are. The scenario plays out in the news business, as well. Take last Saturday, for instance. We realized on the morning of March 12 that one of the most read stories on NewsOK.com was from 2 ½ years

  • Videos have great new home on the NewsOK video page

    Videos have great new home on the NewsOK video...

    Alan Herzberger | Updated: Fri, Mar 11, 2016

    Video is a big deal to us here at The Oklahoman. Stop by our offices along Robinson Ave. From the sidewalk, you’ll see for yourself just by peering into the studio from the window. Actually, you don’t have to find parking downtown and walk to our windows if you don’t have the time to do that. We created and launched a brand new web page for all of The Oklahoman’s videos on NewsOK.com. Simply visit NewsOK.com/video or go the Videos button in the NewsOK main navigation. We launched the page on Tuesday afternoon. The new page has many new features that you should know about. An updated schedule of whom and what will be in the studio each day.

  • Comics on The Oklahoman's digital platforms make me smile

    Comics on The Oklahoman\'s digital platforms...

    Alan Herzberger | Updated: Fri, Mar 4, 2016

    Confession time. I love the comics in The Oklahoman. That’s not a very ‘digital’ thing to say. And since I work in and promote the digital space, it’s not something you might expect to hear from me. But I love the comics in The Oklahoman. I don’t read every one of them every day, but I definitely scan them each day. I generally scan those on Oklahoman.com. Frankly, the comics pages on The Oklahoman’s digital products make me quite proud. If you are a subscriber using The Oklahoman’s app or Oklahoman.com, you see those pages and you probably open them each day. There are fancier digital experiences in our arsenal. We do some really advanced things with technology

  • Look for live video and full coverage of Super Tuesday on NewsOK.com

    Alan Herzberger | Updated: Fri, Feb 26, 2016

    You want full coverage of Super Tuesday. We’ll have it covered with video, text and photos. You want live video? The Oklahoman’s video studio will be live all evening on NewsOK.com as the results from Super Tuesday come in. Dave Morris and a long list of reporters and political analysts will be in studio and live on your screens with the latest results and the key analysis. Be sure to check the NewsOK.com home page on either your laptop or your mobile device. The live video will be available for you to watch from anywhere you happen to be. You want election results? NewsOK.com will have updated results available from the home page on NewsOK.com.

  • Quick posts give readers quick access to inspiring message

    Quick posts give readers quick access to...

    Alan Herzberger | Updated: Fri, Feb 19, 2016

    I had a busy day on Thursday. There were lots of meetings and such -- that about covered my day. It was exciting. Glances at my phone and computer kept me informed. There was breaking news out of El Reno that had to do with a machete. That’s different. I received Amber Alert sounds on my phone. I appreciate that, but it made me worry. There were also breaking news alerts about hundreds of buyouts at DHS. Troubling.   That came at the end of the day. By the time I got home, I was ready for something inspiring. Who knew it would come from a tweet? And who thought it would come from a memorial service.

  • 'The Writer's Room' podcasts share the stories behind the stories

    \'The Writer\'s Room\' podcasts share the stories...

    Alan Herzberger | Updated: Thu, Feb 11, 2016

    It’s a reporter sharing what they know. They do that every day in the newspaper and on Oklahoman.com. They share more online on NewsOK.com. Then they step into The Oklahoman’s video studio and share what they know with moving pictures. And now they are sharing even more of the story behind the story with audio productions from The Oklahoman’s sound studio. Tucked in the far corner of our downtown offices, the podcast area is a hidden gem of state-of-the-art multimedia studio. We’ve put it to good use recently. “The Writer’s Room” is an ongoing series of podcasts where reporters and other experts give our audience a deep look into the stories they are producing.

  • Signing up for email newsletters just got easier

    Signing up for email newsletters just got easier

    Alan Herzberger | Updated: Fri, Feb 5, 2016

    Sometimes, my day is full of meetings. Those days, I don’t get a chance to browse through the NewsOK.com home multiple times per day. I don’t get to check my phone and the NewsOK App to see which stories are featured on the main pages. I don’t get a chance on those days to have conversations with the NewsOK web editors and The Oklahoman’s reporters and hear about the stories we are expecting and the news we are going to break. On those days, however, my email saves the day. NewsOK.com sends dozens of emails every day to hundreds of thousands of recipients. I am one of those recipients, and the daily headlines emails I receive at 8 a.m. and 4 p.m. keep me updated.

  • NewsOK alerts will give you a chance to share your earthquake experience

    NewsOK alerts will give you a chance to share...

    Alan Herzberger | Updated: Fri, Jan 29, 2016

    On Thursday morning at about 9:15, I received an alert on my phone. The notification came from my NewsOK App … Earthquake Report: 13 people just felt an earthquake. Did you feel it too? The alert only went to about three other mobile phones, and they were all within about 15 feet of my location that morning. That’s because it’s a feature of the NewsOK mobile app that we’ve been testing and have just launched for all users to use. Here’s how it works: The Earthquakes page on NewsOK.com – on your PC, your mobile phone in using our app – allows a user to mark their location and report feeling an earthquake. Your location (don’t worry, it’s

  • You like to read when you like to read; Trending story an example of trending behavior

    You like to read when you like to read;...

    Alan Herzberger | Updated: Fri, Jan 22, 2016

    Veteran reporter Chris Casteel dropped a lot of information in last Sunday’s editions of The Oklahoman. His story led the newspaper and provided answers to questions a lot of us have had as we see a lot of Oklahoma’s economic indicators trending the wrong direction. Will Oklahoma see an ’80s repeat? Casteel’s interviews and reporting provided the necessary context and analysis that made readers smarter. I felt that way as I read the story on The Oklahoman’s Print Replica edition on my iPhone. Just an aside … I got to the Print Replica by visiting Oklahoman.com. It’s in the navigation. I often just read the stories on Oklahoman.

  • The Oklahoman and NewsOK have the debates and primaries covered

    The Oklahoman and NewsOK have the debates and...

    Alan Herzberger | Updated: Fri, Jan 15, 2016

    There was debate on Thursday, and NewsOK cleared it all up.  In my house, there was some debate about what channel the GOP debate was on. It was 8 p.m. The debate was supposed to be starting, but where? NewsOK.com helped settle that issue. The preview that reporter Adam Kemp put together made it clear that the event was on Fox Business Channel. Actually, anyone who read the preview for the debate on NewsOK before they left work Thursday afternoon already knew what to look out for. Adam had posted the list of five things to know. Then NewsOK posted an informational graphic that made it easy to know more about the six candidates in the debate. During the debate, NewsOK.




Alan Herzberger Wed, May. 25 2016 07:34:15 PM CST Tom Bucklar: Caterpillar and the Age of Smart Iron https://t.co/BHxvCHBGUX
Alan Herzberger Mon, May. 23 2016 11:55:31 AM CST RT @Rachel__Nichols: The Thunder won Game 3, then @TheOklahoman won the sports section cover game. Great stuff (again) from @rob_backus81 h
Alan Herzberger Thu, May. 12 2016 11:03:34 AM CST Rayo OKC to play winner of OKC Energy and Mississippi in U.S. Open Cup Third Round https://t.co/DriJOsdKV0
Alan Herzberger Fri, May. 06 2016 02:33:32 PM CST The Oklahoman’s digital journalists honored for web coverage https://t.co/lVHT97x6Qs
Alan Herzberger Sat, Apr. 16 2016 06:24:34 PM CST https://t.co/xWU5YqdT1R
Alan Herzberger Sat, Apr. 16 2016 02:47:53 PM CST The Oklahoman TV | Oklahoma Unfolded https://t.co/CgwDmTFxFT
Alan Herzberger Wed, Apr. 13 2016 04:58:52 PM CST https://t.co/YhzvGKXRck
Alan Herzberger Sat, Apr. 09 2016 10:54:51 AM CST Soccer: Energy FC, Rayo OKC face off in battle for fans https://t.co/p7A54sfADx
Alan Herzberger Fri, Apr. 01 2016 10:15:08 PM CST Now that's a good video ... https://t.co/s1uTjtTpkv
Alan Herzberger Thu, Mar. 31 2016 02:04:49 PM CST https://t.co/6nSGHHXxy0
Alan Herzberger Wed, Mar. 30 2016 12:31:10 PM CST https://t.co/2WyuNG9oME
Alan Herzberger Tue, Mar. 08 2016 07:29:48 PM CST RT @NewsOK: From NewsOK's @aherz: Comics on The Oklahoman's digital platforms make me smile https://t.co/VdtHAnoAM8 https://t.co/fqDmApTcV6
Alan Herzberger Thu, Feb. 18 2016 09:13:20 PM CST RT @ErikHorneOK: Please watch. Powerful, remarkable words from Monty Williams. https://t.co/x7cOAzCSM5
Alan Herzberger Mon, Feb. 15 2016 12:50:03 PM CST RT @Tiffanyg89: 'The Writer's Room' podcasts share the stories behind the stories https://t.co/o0I1ze7Qt4 #podcast https://t.co/gy9XAVgCWp
Alan Herzberger Thu, Feb. 11 2016 09:34:59 PM CST https://t.co/2WgC60XIlP
Alan Herzberger Thu, Jan. 21 2016 08:33:23 PM CST RT @grahambrewer: “I've seen people die, but I've never seen a more horrific way to die than what I saw today." https://t.co/n0tLvcj0kw
Alan Herzberger Wed, Nov. 25 2015 12:54:17 PM CST https://t.co/90Dt4KfhEL
Alan Herzberger Sat, Oct. 24 2015 12:01:28 PM CST LIVE: Crash reported at homecoming parade in Stillwater | https://t.co/3z5pPuovE7 https://t.co/E1xx4ydoEF
Alan Herzberger Fri, Oct. 09 2015 04:04:39 PM CST This is fun ... http://t.co/Nfyuhn031Q
Alan Herzberger Tue, Sep. 29 2015 08:30:04 PM CST RT @kochcomm: Thank you @okcchamber for this honor! We're thrilled for be among the other great #metro50 companies here tonight. http://t.c

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