Alan Herzberger
Newsroom Management Digital Managing Editor

Alan Herzberger is the Digital Managing Editor for NewsOK.com and The Oklahoman. He focuses on content within OPUBCO Communications Group’s variety of digital products.

He’s been with The Oklahoman since 1997, when he joined the sports department. He has focused on NewsOK and other digital products since 2000.


  • Signing up for email newsletters just got easier

    Alan Herzberger | Updated: Fri, Feb 5, 2016

    Sometimes, my day is full of meetings. Those days, I don’t get a chance to browse through the NewsOK.com home multiple times per day. I don’t get to check my phone and the NewsOK App to see which stories are featured on the main pages. I don’t get a chance on those days to have conversations with the NewsOK web editors and The Oklahoman’s reporters and hear about the stories we are expecting and the news we are going to break. On those days, however, my email saves the day. NewsOK.com sends dozens of emails every day to hundreds of thousands of recipients. I am one of those recipients, and the daily headlines emails I receive at 8 a.m. and 4 p.m. keep me updated.

  • NewsOK alerts will give you a chance to share your earthquake experience

    Alan Herzberger | Updated: Fri, Jan 29, 2016

    On Thursday morning at about 9:15, I received an alert on my phone. The notification came from my NewsOK App … Earthquake Report: 13 people just felt an earthquake. Did you feel it too? The alert only went to about three other mobile phones, and they were all within about 15 feet of my location that morning. That’s because it’s a feature of the NewsOK mobile app that we’ve been testing and have just launched for all users to use. Here’s how it works: The Earthquakes page on NewsOK.com – on your PC, your mobile phone in using our app – allows a user to mark their location and report feeling an earthquake. Your location (don’t worry, it’s

  • You like to read when you like to read; Trending story an example of trending behavior

    Alan Herzberger | Updated: Fri, Jan 22, 2016

    Veteran reporter Chris Casteel dropped a lot of information in last Sunday’s editions of The Oklahoman. His story led the newspaper and provided answers to questions a lot of us have had as we see a lot of Oklahoma’s economic indicators trending the wrong direction. Will Oklahoma see an ’80s repeat? Casteel’s interviews and reporting provided the necessary context and analysis that made readers smarter. I felt that way as I read the story on The Oklahoman’s Print Replica edition on my iPhone. Just an aside … I got to the Print Replica by visiting Oklahoman.com. It’s in the navigation. I often just read the stories on Oklahoman.

  • The Oklahoman and NewsOK have the debates and primaries covered

    Alan Herzberger | Updated: Fri, Jan 15, 2016

    There was debate on Thursday, and NewsOK cleared it all up.  In my house, there was some debate about what channel the GOP debate was on. It was 8 p.m. The debate was supposed to be starting, but where? NewsOK.com helped settle that issue. The preview that reporter Adam Kemp put together made it clear that the event was on Fox Business Channel. Actually, anyone who read the preview for the debate on NewsOK before they left work Thursday afternoon already knew what to look out for. Adam had posted the list of five things to know. Then NewsOK posted an informational graphic that made it easy to know more about the six candidates in the debate. During the debate, NewsOK.

  • Sad story touches readers worldwide in example of viral sharing

    Alan Herzberger | Updated: Thu, Jan 7, 2016

    On the last day of the year in 2015, The Oklahoman ran what became the most read and most viral story on Oklahoman.com’s history. It was correspondent Sheila Stogsdill’s tragic story of the 2-year-old girl from Jay who died within days of ingesting a silver button battery. It ran on the front page of the newspaper and was distributed on all The Oklahoman’s digital channels for subscribers. Sheila’s lead takes your breath away: The day after Christmas, 2-year-old Brianna Florer was laughing and jumping around with her older brother and two sisters opening presents at her grandparents' home. The next day the precocious blond-haired toddler was dead.

  • See The Oklahoman's news videos on Roku and Apple TV devices

    Alan Herzberger | Updated: Wed, Dec 30, 2015

    The Oklahoman is ready for your living room television. In December, we launched two new applications to our suite of digital products. The Oklahoman TV is now on Roku and on the new Apple TV. Creating world-class video is not new to us in The Oklahoman’s newsroom. We’ve produced more than 40,000 online videos to go with our news coverage since we launched our video operation in 2007. We have a NewsOK.tv app for iPhones and a custom video player on our mobile and desktop websites. We have a street-level studio three feet from the sidewalk on Robinson Ave. in downtown Oklahoma City. Stop by. Dave Morris will wave to you.

  • Now on NewsOK: 'The Intersection' is long-form, multimedia storytelling at its finest

    Alan Herzberger | Updated: Tue, Dec 22, 2015

    Last Sunday was another great example of why you should subscribe to the newspaper. A long-form story called ‘The Intersection’ was released to readers of The Oklahoman. It was in the newspaper. It looked like this: The special package detailed the day of Oct. 24 on the Stillwater street corner from multiple angles. That’s the day of the OSU Homecoming Parade tragedy that killed four and injured 46. Reporters Silas Allen, Juliana Keeping and Darla Slipke compiled interviews of multiple families to piece together a compelling narrative of the day. The lead-in to the story said it best: Their lives crossed on an overcast Autumn day.

  • Courtroom coverage highlights The Oklahoman's live reports and in-depth discussions

    Alan Herzberger | Updated: Fri, Dec 18, 2015

    I sat in the audience at a high school band winter concert a week ago last Thursday when I received an alert on my phone. “Breaking: Jurors have reached verdict in Holtzclaw trial: watch it live here.” The notification came from the NewsOK App. Editors for NewsOK will send breaking news alerts to those who have downloaded the app. And when you download the app, you can customize your favorite topics for other notifications you can receive through the ‘Inbox’ feature, only available on the app.   Between performances, I tapped the alert and saw that NewsOK had the live stream from inside the courtroom. I finally got a glimpse of the courtroom view that The Oklahoman reporter Kyle

  • NewsOK app will make sure you have the latest about the college football playoff

    Alan Herzberger | Updated: Fri, Dec 4, 2015

    If you are an OU football fan – or simply a fan of the college football playoff games, NewsOK is prepared to be your best friend for the next four weeks. We’ll walk along next to you, anywhere you decide to go. We’ll tap you on the shoulder (kind of) and let you know when we have something to tell you about. Not literally, of course. That would be a little odd. But figuratively? Yes. That’s exactly the service we’re prepared to do for anyone who carries a phone with them anywhere in the world. The Oklahoman’s sports coverage team is better than anyone else in the world at covering OU football.

  • Subscribers now get a reminder of the news with a daily email

    Alan Herzberger | Updated: Fri, Dec 11, 2015

    Your subscription got more valuable in the last couple of weeks. If you’re lucky enough to have already connected your print subscription account to the full digital access, you started to receive a daily email every morning. The email looks something like this: The stories that are highlighted feature what’s on Oklahoman.com’s edition for that day. We hope it’s a daily reminder of the stories that are being covered daily by the largest news-gathering force in the state. Not coincidentally, the stories in the email are the same stories featured on The Oklahoman’s app and in The Oklahoman’s printed newspaper. The message is clear.

  • Nice feedback makes for a good week on NewsOK and The Oklahoman

    Alan Herzberger | Updated: Wed, Nov 25, 2015

    This space is usually saved for me to talk about our digital products. I write about all the apps our subscribers can access as part of their subscription. Or I write about the early access to articles for our subscribers. Sometimes I'll write about the newest innovation on NewsOK.com or something remarkable being produced by the video production team in our downtown studios.  But this week is a bit different. This week, I am sharing share some comments from loyal readers of The Oklahoman -- the one that gets delivered in your driveway or purchased at your local news stand. There are stacks of pages of text and images every day that detail the life in our community.

  • ‘Read It Later’ feature makes NewsOK app even better

    Alan Herzberger | Updated: Fri, Nov 20, 2015

    NewsOK’s iPhone app was upgraded this week. Now we’ll help you go from browsing to saving. And in the coming weeks and months, we will continue to enhance the experience for what we deliver to our audience on the mobile device. This latest upgrade just another feature that we know the mobile readers need. We’re starting with the sports fans. Go to the sports page on the NewsOK mobile app. For a few months now, we have presented the latest stories from our sports coverage team in a stream. There’s the top story, then there’s a continuous stream of the rest of the content. That means that when you come to NewsOK sports page on your mobile device, you are guaranteed to

  • NewsOK roundup: A new look, a photo contest and a mobile version of comics

    Alan Herzberger | Updated: Fri, Nov 13, 2015

    There are a lot of new things available for our users on NewsOK.com.  That's not unusual. There are continuous tweaks and designs and additional pages made to better serve our growing online audience every day.  Today, I'll highlight a few updates from the past week. Article templates on NewsOK Weeks ago, we launched a new article template on the mobile version of NewsOK. It was a subtle change, but it was noticed by a lot more users than I suspected. It's a cleaner look throughout the article, and the display is punctuated by a continuous scrolling list of similar articles at bottom.  In the past week, we launched the desktop version of the article template.

  • The Oklahoman's Print Replica now offers even more for subscribers

    Alan herzberger | Updated: Fri, Nov 6, 2015

    Subscribers are lucky. The Oklahoman wraps up a day’s worth or news, information and advertising and delivers it to subscribers’ homes every day. At a speaking engagement of mine recently, one woman put it this way: “It’s like a present that’s wrapped up in my front yard every morning. You never know what’s going to be in there.” She looks forward to that delivery. It brightens her day and informs her. That was a great speaking engagement. Unfortunately for me that evening, I was there to tell a group of subscribers all the possible ways those customers could access and get bonus content through their digital accounts. But they kept talking about how much they

  • Oklahoman.com delivers stats and standings to its digital subscribers

    Alan Herzberger | Updated: Fri, Oct 30, 2015

    I grew up reading the newspaper every day. Like many, my newspaper fascination started with the sports page. That’s how I kept up with the world of sports in the Tulsa area. I looked forward to the newspaper every day. I thought that would be a pretty cool thing to do for a living. I was like most sports fans. The columns and game stories were good, but I really spent the most time on the pages full of stats – what we call the agate page.   The pages look something like this. Sports fans like statistics. They like to look through boxscores after an important game. They like to study the averages and rankings. And they’ll always stare at the standings. The Oklahoman’s

  • It was an award-winning week for The Oklahoman/NewsOK.com

    Alan Herzberger | Updated: Fri, Oct 23, 2015

    Monday morning was nice. It started with a trophy. Dave Morris strolled into the office with a surprise from his visit to Palo Alto, Calif. The Oklahoman/NewsOK.com was honored with the Best Mobile Platform award at the joint APME/ASNE conference over the weekend. It’s a joint conference between the Associated Press Media Editors and the American Society of News Editors.   Dave was at the conference along with editor Kelly Dyer Fry to present to colleagues from around the country for the prestigious Innovator of the Year Award from the APME. You see, it was already a good Monday. The Oklahoman happens to be the only three-time finalist for the Innovator of the Year Award. We know a little bit

  • Making it easy to stay informed and connected to Oklahoma's workforce issues

    Alan Herzberger | Updated: Fri, Oct 16, 2015

    I spent about 45 minutes of my morning commute on Wednesday with business writers Brianna Bailey and Steve Lackmeyer and about 100 other interested members of our community. It was 8 a.m., and I sat at the bus stop with my third-grader – the same way I spend every school morning. As we waited, I pulled up NewsOK.com on my mobile device. I saw that we were about to start live streaming a panel discussion on the issue of developing and maintaining a skilled work force in Oklahoma. The Oklahoman had been digging into the topic since the Sunday newspaper. Brianna was the lead reporter on the series. Steve filled in gaps with additional analysis, columns and sidebars. It was a three-day series that

  • Print Replica version of The Oklahoman now available on mobile phones

    Alan Herzberger | Updated: Fri, Oct 9, 2015

    If you’re a subscriber to The Oklahoman, there are many reasons to connect your account to our digital full access. I’ve talked in this space about our app edition that’s available for daily download. We have lots of users in this space that download the edition each day and swipe through the day’s news. I’ve talked in this space about The Oklahoman Radio app, where you can listen to the news as you drive into the office each day. I’ve used it. I’ve listened and learned. I’ve talked in this space about The Oklahoman’s archives. Actually, I wrote about that just two weeks ago. I’ve also mentioned The Oklahoman’s Print Replica product many times.

  • NewsOK readers click through a lot of Trump and OU football for a big September

    Alan Herzberger | Updated: Thu, Oct 1, 2015

    It wasn't a record. But it was a good month.  We track our traffic closely here. For NewsOK, we look at our visitors, their sessions and, of course, page views.  We push our stories on social media and on the NewsOK home page in an effort to deliver a wide variety of content that is easy to access. The variety? That's all the reporting within our community from The Oklahoman's newsroom that nobody else covers, plus fun blog posts, interesting lists, featured stories from other news sources and posts that share the story behind the story.  We track what's doing well on NewsOK.com. That gives us an idea of the types of stories that will drive a larger audience.

  • Need a new person to follow? Twitter posts showcase our history

    Alan Herzberger | Updated: Thu, Sep 24, 2015

    Don Mecoy is the business editor at The Oklahoman. As the years go by, it's becoming more and more rare to find co-workers that have called The Oklahoman home for as long as I have. But those who can -- they're an all-star cast for sure. Don fits that category.  -- When you get an NewsOK app alert from some news that Steve Lackmeyer broke, you should know that Don took the call about the news, polished the lead and wrote the headline. -- When you read about the newest retail trends from Brianna Bailey in The Oklahoman on Sunday, you should know that Don is the one who brainstormed the topics before the writing began.




Alan Herzberger Thu, Jan. 21 2016 08:33:23 PM CST RT @grahambrewer: “I've seen people die, but I've never seen a more horrific way to die than what I saw today." https://t.co/n0tLvcj0kw
Alan Herzberger Wed, Nov. 25 2015 12:54:17 PM CST https://t.co/90Dt4KfhEL
Alan Herzberger Sat, Oct. 24 2015 12:01:28 PM CST LIVE: Crash reported at homecoming parade in Stillwater | https://t.co/3z5pPuovE7 https://t.co/E1xx4ydoEF
Alan Herzberger Fri, Oct. 09 2015 04:04:39 PM CST This is fun ... http://t.co/Nfyuhn031Q
Alan Herzberger Tue, Sep. 29 2015 08:30:04 PM CST RT @kochcomm: Thank you @okcchamber for this honor! We're thrilled for be among the other great #metro50 companies here tonight. http://t.c
Alan Herzberger Thu, Sep. 24 2015 04:17:30 PM CST All because of an anonymous caller. Thank God for whistleblowers. http://t.co/0FLvDZktWI
Alan Herzberger Fri, Sep. 11 2015 11:45:53 AM CST http://t.co/Ay91hxLjY6
Alan Herzberger Wed, Sep. 02 2015 01:48:49 PM CST WATCH LIVE: Dave Morris and Dave Cathey at the Oklahoma Restaurant Association Convention http://t.co/C57hjIJfVn
Alan Herzberger Wed, Sep. 02 2015 08:52:17 AM CST RT @julianakeeping: The Morning Brew: Manhunt still on in Illinois for officer's killers http://t.co/JiFI1SWaC0
Alan Herzberger Sat, Aug. 29 2015 11:36:17 AM CST http://t.co/caITPNLAN3
Alan Herzberger Sun, Aug. 16 2015 01:02:36 PM CST @OKCNightCourt @NewsOK ... it was affecting the Android app, but not the other apps nor the mobile site.
Alan Herzberger Sun, Aug. 16 2015 01:00:18 PM CST @OKCNightCourt @NewsOK Excellent. Thanks for letting us know. At 11:27, one of our developers reported finding and correcting the issue.
Alan Herzberger Sun, Aug. 16 2015 09:36:38 AM CST @OKCNightCourt @NewsOK Is that happening with every load?Can you send me a screenshot? That will help ID what is causing that.
Alan Herzberger Tue, Aug. 11 2015 04:45:25 PM CST RT @NewsOK: #TriviaTuesday: How much do you know about Oklahoma's history? http://t.co/nysGkVQBcw http://t.co/iuCw5EWza8
Alan Herzberger Fri, Jul. 31 2015 08:37:36 AM CST Friday brings last blue moon until 2018 http://t.co/ZNg8lCTCNB
Alan Herzberger Fri, Jul. 24 2015 01:07:24 PM CST Another case for using The Oklahoman’s ‘Go Code’ http://t.co/DTdUiG2vty
Alan Herzberger Wed, Jul. 22 2015 04:43:37 PM CST @stevelackmeyer @NewsOK @joshuagreenhaw We will look at improving the interface. There are some limitations with survey implementation.
Alan Herzberger Wed, Jul. 22 2015 04:42:55 PM CST @stevelackmeyer @NewsOK @joshuagreenhaw On NewsOK, the link to 'sign in or sign up for access' is the last line of the survey box ...
Alan Herzberger Wed, Jul. 22 2015 04:42:16 PM CST @stevelackmeyer @NewsOK @joshuagreenhaw Yes -- the unrestricted access is on http://t.co/ns525gzmrA ...
Alan Herzberger Mon, Jul. 20 2015 02:33:07 PM CST Oklahoman reporters travel I-35 in search of adventure http://t.co/KCtIvSnwEd

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