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MTV renovates House of Style, looks behind scenes
sam | Published: November 29, 2012 | Modified: November 29, 2012 at 5:55 pm
Viewers might come to the new "House of Style" as more educated fashion fans, he says. Still, an insider as a curator is unique.
"You don't know when cool things might happen or pop up, and 'House of Style' follows that," says Smalls. "It's always exciting. I got into this business because it is more challenging and more creative and more expressive. I didn't want a 9-to-5 job. I don't know where I'll be flying to tomorrow, but the show might take you there."
They've covered interviews with Stella McCartney and Alexander Wang, gone backstage at Victoria's Secret and revisited Gaultier.
Don't expect nostalgia, though. "We're not aimed at the same people now as we were. The 22-year-olds of 20 years ago isn't who we're targeting, we want the 22-year-olds of today," says Sirulnick.
He adds, "I hope the 42-year-old might still watch, and I hope they're interested, but we have to move forward."
On Smalls' wish list to cover in upcoming episodes are a trip to her native Puerto Rico "which I think is an emerging fashion scene," a segment on Japanese street style, a personal survey of Carine Roitfeld's closet and a sit-down with Rihanna.
Crawford says she doesn't go back and watch old episodes often, but occasionally her kids will make her watch one on YouTube.
"I was not hip back then. I was musically illiterate — and it was MTV! ... I thought Def Leppard was a person. That played on TV in a fun way."