The supermodel sat down with Parade.com to discuss her new, out-of-character venture and what new sides of her we'll see.
"I forgot the cameras were around me," Campbell said as she tucked into a cupcake. "Once I do something I like doing, and I like bossing people around, I was oblivious."
Read on for more with Campbell:
On how the show will prepare the contestants for the industry.
"It gives them professionalism and teaches them to be present and to listen. If you didn't hear something the first time, don't think you'll hear it a second time since you might have lost the job. It depends on how much you really want that contract and how much you want to be that model you've dreamed of."
Being the "tough love" coach.
"I forgot the cameras were around me. Once I do something I like doing, and I like bossing people around, I was oblivious. With my girls, I was very authentic since I wanted them to know what it's really like out there. I didn't want to sugarcoat anything because it is competitive and it is hard. There are many models, agencies, publications: you have to have that extra special something to catch the eye. I'm the tough love coach, you can call me that. They're not the same girls that walked in the door and that makes me feel good. It's not about me, it's about them."
The differences between her and fellow mentors Karolina Kurkova and Coco Rocha.
"I would mentor my girls in a general way though I would point out individual things they would have to enhance or let go. The foundation was the same but then I would tweak things. I don't want them to be me. I want them to keep their individual personalities. That's why I chose them in the first place.
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