DES MOINES, Iowa (AP) — NASCAR has selected 28-year-old "rising star" Jimmy Small as the president of its newest acquisition, the Iowa Speedway.
The appointment of Small, a senior marketing manager for NASCAR, was announced Thursday at a press conference in Des Moines promoting NASCAR's purchase of the track last month.
Eric Nyquist, NASCAR's vice president for strategic development, said Small's energy and background in improving the fan experience, sponsor relations and ticket sales helped convince the organization to put him in charge of Iowa.
Small has been with NASCAR in a variety of capacities since 2008, most recently with team marketing services in the NASCAR Industry Services department.
"He's had a great track record," Nyquist said of Small. "He's stepping into quite an important role here, and I know that he's going to be quite a success...he loves racing and he's passionate about this opportunity."
NASCAR bought the short track just east of Des Moines from Featherlite Inc., founder Conrad Clement and his family, who owned it for two years. NASCAR is the Speedway's third owner since it opened in 2006 for $70 million.
Neither Nyquist nor Small would say how much NASCAR spent for the Iowa track, with Nyquist saying simply that it was a "fair price."
The Newton Daily News reported last week that NASCAR paid just $10 million for the track.