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National Association of Realtors to launch top-level domain

FROM WIRE REPORTS Published: August 23, 2014
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— The National Association of Realtors’ new .realtor top-level domain will be available Oct. 23 to members of the National Association of Realtors and the Canadian Real Estate Association.

“The Internet is undergoing vast changes with the creation of over 1,900 new top-level domains, and with nine out of 10 recent buyers beginning their home search online, it has become even more critical for Realtors to create a branded space online,” the association said.

The .realtor domain will help Realtors stand apart from other real estate professionals, the Realtors said.

“This is truly an exciting time for (association) members to be on the cutting edge of Internet technology,” said Steve Brown, president of the group and co-owner of Irongate Inc. Realtors in Dayton, Ohio. The group “is one of the first associations to be approved to offer a top-level domain for its membership, demonstrating our organization’s commitment to its members and showcasing the value of the Realtor brand.”

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