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Native Americans' anti-Redskins ad airs during NBA finals Published: June 11, 2014

Native Americans are sending a loud message to the Washington Redskins, says ABC News.

A northern California tribe paid for a commercial to air in seven major U.S. cities during halftime of Tuesday's NBA Finals game, their latest plea for the NFL team to change its “racist” name and mascot.

The minute-long commercial, called “Proud to Be,” is a shortened version of a similar ad that was posted online earlier this year. In it, a narrator lists adjectives that could describe Native Americans -- “Indian,” “Navajo, “Sioux,” "Spiritualist,” “strong” -- before the camera zooms in on a Redskins helmet, “the one thing they don’t” call themselves.

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