The Indians have made Chief Wahoo less visible in recent years, even adding a "Block C" to their inventory of logos. Roche, though, said the team's efforts to minimize Wahoo "are a facade."
Sundance finds more than the Indians' logo offensive.
"We want the logo gone. We want the team name changed," he said. "You can't do one without the other. There is this propaganda around Cleveland that somehow they are honoring us by having a team named the Indians and the Wahoo logo. So the tide is turning, the wind is changing. They feel that perhaps the Wahoo logo is not honoring us, but somehow the team name is and they haven't listened to the message."
Roche feels the movement to abolish Wahoo has grown.
"I do see a change, a slow change," he said. "It's progressively happening. The young people are more in tune to it, where a lot of these older people grew up with it and so did their parents. We have nothing against the game. I know it will change in time. I hope it changes before I die."