NBA employee breakdown
NBA employee breakdown
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By Mike Baldwin
Published: August 24, 2008
How many employees work for an NBA team? What are the types of jobs available?
Front office
Jobs (varies): The team president or chairman often is the majority share owner. In Oklahoma City, four owners share an equal amount of stock in the team. Clay Bennett serves as team chairman.
Roster
Jobs (15): Well-paid million-dollar athletes are the show, but landing one of those jobs is more difficult than most realize. Some join the NBA after a year or two in college. A few arrive from overseas. Before a recent rule change, a few players jumped from high school to the NBA.
Basketball operations
Jobs (20 to 25 employees): The general manager is the CEO of basketball. He can hire and fire a head coach. He surrounds himself with scouts, both in the United States and overseas, who compile data on pro players that might be acquired in a trade or college and international players that could be selected in the draft.
The head coach is the face of the organization. He and assistant coaches devise game strategies and determine roles for each player. The support staff includes a trainer, strength and conditioning coach, nutritionist and equipment manager.
Sales
Jobs (12-20): This is the largest department in the organization. If the team sells out every game this season it will have sold around 800,000 tickets. Individual managers oversee account executives who handle season ticket sales, group sales and individual game tickets.
Marketing
Jobs (10-12): There are many ways to market the team, ranging from advertising to promotions. Some deal directly with the media or publications. Others conduct research. Some concentrate strictly on art, promotions, the Web site or graphic design.
Broadcasting
Jobs (6-10): Radio and television crews include on-air talent, producers and technicians. This is an area the Oklahoma City franchise hopes to update and expand compared to the Sonics.
Guest relations, suite services
Jobs (4-8): Filling suites with fans willing to pay extra for amenities is the lifeblood of modern-day pro sports franchises. The guest relations coordinator and staff communicate with fans to promote customer satisfaction.
Season-ticket retention
Jobs (3-5): Once the first season is complete, this department focuses on each season-ticket holder's experience. They compile information to advise possible changes. They also try to land renewals for the following season.
Ticket operations
Jobs (3-4): Their job is to coordinate ticket distribution. Once season tickets have been mailed out there are still a multitude of issues on a game-to-game basis throughout the season.
Merchandising
Jobs (4-7): The NBA is a billion dollar industry in large part because fans love to purchase hats, T-shirts, towels, anything with a team's logo on it. The director oversees everything from the team shop operation to local and national distribution.
Events and entertainment
Jobs (6-10): The total increases to more than 30 employees if you include dancers who aren't full-time employees. This is one of the NBA's biggest selling points. Game presentation and team events produce memorable experiences outside of the game itself.
Community relations
Jobs (4-6): The director organizes community events that involve team personnel. Player appearances are the most high-profile examples. But several people from the organization, including dancers, the team owner and others, make public appearances.
Public relations
Jobs (3-5): Their primary responsibilities are working with news and sports media locally and nationally. This department also helps maintain the team's Web site.
Business development
Jobs (6-10): It's critical to build partnerships with corporate partners and land sponsors at the local and national levels. Selling the organization to companies is essential to funding the annual budget.
Business operations
Jobs (2-5): An executive vice president of administration and an assistant to the president and chairman assist with general day-to-day operation of the team's business office.
Information technology
Jobs (2-4): A network telecommunications administrator, help desk administrator and a help desk technician assure computer and phone networks run smoothly.
Human resources
Jobs (2-3): The backbone of any company. The director oversees payroll and company benefits. The department also handles insurance issues and listsjobs that are available.
Finance
Jobs (3-5): The controller, assistant controller, accountants and accounts payable supervisor make sure the bills are paid and the books balance.

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