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Published: July 16, 2008

NBA fans' game plan: Be patient
Choosing name, colors complicated

By Mike Baldwin

Similar to a pregnant woman deluged with questions about what she will name her baby, everyone with interest in Oklahoma City's NBA team wants to know the new nickname.

Fans will have to be patient.

It's a lot more complicated than simply choosing a name and color scheme.

"It's usually a 22-month process,” said Christopher Arena, the NBA 's vice president for apparel, sporting goods and partnerships. "We...

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