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NBA fans' game plan: Be patient
Choosing name, colors complicated

By Mike Baldwin Published: July 16, 2008
ne team may announce a name, the logo and display the uniforms all at one time. Other teams put the name out there first, the logo a couple of weeks later and then the uniforms.”

The Minnesota Timberwolves are updating their logo this season and are tweaking their uniforms. The Timberwolves began the process last year. They finally unveiled their new logo on the night of the NBA Draft.

"Some teams work with a local design firm,” Conte said. "Other teams work with the NBA's creative services group. Adidas is our official outfitter. They can help develop a name or a logo or use all three. That's up to Mr. Bennett.”

Bennett has declined comment other than his July 2 statement that the team would try to announce the new nickname, logo and colors as soon as possible.

Items featuring Oklahoma City's new nickname probably won't be sold in most retail stores around the country. Conte, though, said fans often purchase out-of-market shirts and hats on the league's Web site (

"When it's finalized, displaced fans, someone who grew up in Oklahoma City but lives in LA now, can go there to purchase things,” Conte said. "And there are fans that have interest just because of a new logo.”

The OKC black-and-white jerseys and logos that were worn by players at the NBA summer league in Orlando are expected to go on sale sometime this week. They will be available in some Oklahoma City-area stores and on