SEVERE THUNDERSTORM WARNING Click county for more information: Noble         FIRE WARNING Click county for more information: Johnston        

The NBA calls it "50-win ready” when the business side of a franchise is more accelerated than the basketball end.

Oklahoma City's new team will get there by learning as much as it can about its new fan base while the fans are busy learning about Kevin Durant.

It's all a part of a league trend in which NBA teams are using detailed research and analysis of their customers' buying habits in an attempt to increase revenue by providing better products.

So while fans might initially ask questions like "What size shoe does Durant wear?” the team might turn around and inquire about how much you typically spend when you go out to eat.

"The primary goal is to get to know what your fan base wants and what your fan base is willing to purchase and fitting products to fit those individuals,” said Chris Heck, NBA senior vice president for team marketing and business operations.

The belief is: the more teams know, the more they can provide desired products and the more likely the team is to see fans return and create a stronger base.

The Boston Celtics pioneered the use of analytical research in 2003 when they began working with StratBridge, a Cambridge, Mass., based business solutions and technology firm that ha