The answer was because there wasn't yet a way to develop a strong enough site to hold that combination of data and traffic.
So the league partnered in July with SAP, a business software company, with a goal of having the site up and ready by the All-Star weekend. Steve Peck, SAP's senior vice president of global strategic initiatives, said 63 percent of all business transactions are completed through their programming, and the stats site showed what his company can deliver to sports fans and teams.
"We are out there doing this kind of thing every day," Peck said. "This is a great way to not only connect to the fans ... but it's also a precursor to what we're going to do in (sports)."
The NBA plans to have all the box scores and stats updated within 15 minutes after the end of a game. Users will also be able to link from the site directly to social media accounts.