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NBA TV will be big winner from Miami Heat's win streak

Want to watch the Heat's march toward the Lakers' 33-game winning streak? You're going to need the league-owned NBA TV network.
by Mel Bracht Published: March 23, 2013

An NBA TV source indicated the network likely will be given some flexibility in picking up Heat telecasts not on its schedule. NBA TV games are blacked out in local markets, which gives it greater leeway in scheduling as compared to other networks.

Possible additions include Friday at New Orleans (No. 29), April 6 vs. Philadelphia (potential record-tying No. 33) and April 9 vs. Milwaukee (potential record-breaking No. 34). The April 9 game is a lock since it would be on the network's Fan Night, with the telecast determined by fan voting.

The defending champion Heat are the league's biggest TV draw. On ABC, Heat games are averaging a 3.7 rating and 6.1 million viewers, up 32 percent from non-Heat games. On ESPN, Heat games are averaging a 1.8 rating and 2.2 million viewers, up 29 percent from non-Heat games.

NBA TV's telecast of the Pacers-Heat game March 10 was the second most-viewed regular-season game ever on the network with 764,000 total viewers.

by Mel Bracht
Copy Editor, Sports Media
Mel Bracht is a copy editor on the presentation desk and also covers sports media. A 1978 graduate of Indiana University, Bracht has been a print journalist for 34 years. He started his career as sports editor of the Rensselaer (Ind.) Republican...
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