Bode Miller had just tied for a bronze medal in the men’s super-G at the Olympics in Sochi, Russia, on Sunday and it was time to be interviewed, says the New York
NBC had already established Miller’s quest as an emotional story line. He was being humanized — as the changed man, the family man, the mature 36-year-old whose brother had died last year.
This is the type of storytelling that lubricates NBC’s prime-time Olympic engine. This time, the engine backfired.
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