"It's a younger skewing sport than some others out there, like some that are in a championship series right now," Lazarus said, in apparent reference to Major League baseball and its older viewership.
The previous three-year EPL deal with Fox, that saw some matches sublicensed to ESPN, was worth about $80 million. NBC Sports Network is in about twice as many homes in the U.S. as Fox Soccer but about 20 percent fewer than ESPN.
The EPL has sold its TV rights in Britain to BSkyB and BT for 3.018 billion pounds ($4.86 billion) in a record three-year deal from the 2013-14 season.
The EPL said NBC will deliver the "biggest and broadest programming and promotion commitment ever in the United States" for the league.
"The NBC Sports Group has an excellent track record in sports broadcasting," EPL chief executive Richard Scudamore said.
Rachel Cohen in New York contributed to this report.