With more than $1 billion invested in the Beijing Olympic Games, NBC Universal will be offering an unprecedented 3,600 hours of coverage — the largest media project ever — through eight entities: NBC, MSNBC , CNBC , Oxygen, Telemundo , USA Network , Universal HD and NBCOlympics.com.

Viewers can watch every sport on their personal computer or cell phones through NBCOlympics.com, which will offer 2,200 hours ...