Mel Bracht, Sports Media

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The Games on the air
NBC, sister networks to offer 3,600 hours of coverage

 
By Mel Bracht    Comment on this article Leave a comment
Published: August 8, 2008

With more than $1 billion invested in the Beijing Olympic Games, NBC Universal will be offering an unprecedented 3,600 hours of coverage — the largest media project ever — through eight entities: NBC, MSNBC, CNBC, Oxygen, Telemundo, USA Network, Universal HD and NBCOlympics.com.

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U.S. gymnast Alicia Sacramone performs at the balance beam during a podium training for the Olympics in Beijing on Thursday. Gymnastics will be part of NBC's primetime Olympic coverage. Associated Press

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Related Topics: Sports, Entertainment, Media, Television, Track and Field, TV News Shows, Olympic Games, Summer Olympics, Arts, Entertainment, and Media



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