“It doesn't really bother me,” said Sunderland, who is very active on Twitter. “Every time I put up something, they comment or retweet it. Fans that will do that for you will make you famous one day. … But it doesn't have any impact at all.”
The NCAA prohibits contact between prospective student-athletes and any “Representative of Athletics Interest,” which is broadly defined in bylaw 13.02.14.
The very next bylaw states that once an individual or entity becomes identified as such a representative, that identity is retained indefinitely.
NCAA bylaw 13.02.14:
A “representative of the institution's athletics interests” is an individual, independent
agency, corporate entity (e.g., apparel or equipment manufacturer) or other organization
who is known (or who should have been known) by a member of the institution's
executive or athletics administration to:
(a) Have participated in or to be a member of an agency or organization promoting the
institution's intercollegiate athletics program;
(b) Have made financial contributions to the athletics department or to an athletics
booster organization of that institution;
(c) Be assisting or to have been requested (by the athletics department staff) to assist in
the recruitment of prospective student-athletes;
(d) Be assisting or to have assisted in providing benefits to enrolled student-athletes or
their families; or
(e) Have been involved otherwise in promoting the institution's athletics program.