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NCAA recognizes Snapchat as communication tool for recruiting - Published: February 11, 2014

The NCAA will allow coaches to use Snapchat as a method of communication for recruiting, categorizing it just like Twitter messages and Facebook posts.

And here we go.

Schools will be able to start using Snapchat for recruiting Aug. 1. It's not as if coaches haven't used social media as a tool for communicating with recruits, but Snapchat opens up another interesting Pandora's Box in its format - the photo messages sent via Snapchat are timed to expire once the message is opened by the recipient.

Some websites are already having fun with the idea of college coaches using Snapchat to communitcate with recruits.

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