Jordan Advertising has been operating in Oklahoma for more than 50 years. We provide creative, marketing, public relations, digital, market research and other services to our clients. Unless the people vote yes on State Question 766, nearly everything we do could be subject to crippling taxes that would have direct consequences on our operations.
SQ 766 was put on the ballot because the state Supreme Court decided that all intangible property of individuals and businesses in the state should be subject to taxation. That means new taxes could be imposed on everything from your pension and insurance policies to the teaching certificate of your child's teacher. For us, it would mean new taxes on advertising campaigns, marketing materials, brand names and logos, custom computer software, photo libraries, copyrights — pretty much everything we do or need to do business.
As an ad agency, we work to raise the profile of our clients and connect them with their customers. Unfortunately for our clients and employees, nearly everything we do or create would be subject to new taxes without passage of SQ 766. I urge Oklahoma voters to vote yes on 766.
Rhonda Hooper, Oklahoma City
Hooper is president and CEO of Jordan Advertising in Oklahoma City.