"This was the result of a strategic plan started a year ago," McKillip said. "The Tourism Commission sponsors focus group meetings across the state, and the thing we consistently heard at them was community leaders wanted to improve the signs on I-80."
The new signs direct travelers to the website visitnebraska.com, where they can find listings on Nebraska activities and attractions. The new signs also encourage motorists to remain in Nebraska, rather than directing them to routes that would take them to the Black Hills of South Dakota or Yellowstone National Park in Wyoming.
"We want them to do things like travel through the Sandhills via the scenic byway," McKillip said.
The news signs were made with a process called posterization for high-contrast color. All 37 new signs should be in place within the next six weeks, depending on the weather.
"We're really proud of the new signs, and we hope all Nebraskans get a sense of pride when they see them," she said.