Netflix is shifting tactics in its ongoing tussle with Internet service providers over streaming speed, issuing direct messages to users on the buffering screen that ISPs are to blame, according to USA TODAY.
The change was first revealed on Twitter by a Netflix user, Yuri Victor, who works as a user experience designer for Vox Media. "The Verizon network is crowded right now. Adjusting video for smoother playback," read Netflix's message on the red screen, as shown in a photo by Victor.
Netflix confirmed that it sent the message. "We are testing ways to let consumers know how their Netflix experience is being affected by congestion on their broadband provider's network," said Netflix spokesman Jonathan Friedland, in an e-mail. "At present, we are testing in the U.S. in areas serviced by many broadband providers."
See this story on www.usatoday.com