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Netflix joining line-up of 3 U.S. cable-TV services

The agreements with Atlantic Broadband, RCN and Grande Communications gives Netflix’s subscription service a channel on the TiVo boxes that the three cable services provide their customers.
Oklahoman Published: April 25, 2014
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— Netflix’s Internet video service is about to join the programming line-up of three small cable-TV providers in the U.S.

The agreements with Atlantic Broadband, RCN and Grande Communications gives Netflix’s subscription service a channel on the TiVo boxes that the three cable services provide their customers.

The deals represent a breakthrough for Netflix Inc. as it tries to make its Internet video service more like premium cable-TV channels such as HBO and Showtime.

Netflix subscribers typically have to buy a separate device, such as video game console or a player from Roku or Apple Inc., to stream video on to their TVs.

Associated Press