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Networking can win business contacts in 2014

Building relationships wins clients, jobs, says Cyndy Hoenig, senior partner with Pure PR.
Oklahoman Modified: January 24, 2014 at 12:00 pm •  Published: January 23, 2014
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Q&A with Cyndy Hoenig

Gaining new business can depend on networking

Q: How important is networking?

A: Very. Studies show 80 percent of today's jobs and sales are landed through networking.

Keep in mind that networking is about being genuine, authentic, building trust and relationships, and seeing how you can help others. He who has the relationship wins the client.

Q: How can professionals plan to network?

A: A good goal is to strive to network, in person, at least once a week. Search Twitter or look on Facebook for social events, check out meetups.com, or volunteer for a charity. And don't forget to visit your current clients to show them you care.

Q: Do you have other specific tips for networking, or socializing?

A: If you attend networking events with friends, split up once you get there. Groups are intimidating. Make sure you have your 10-second elevator speech ready to introduce yourself and what you do. Ask open-ended questions to start discussions and show others you're interested in them.

Finally, follow up quickly. Send a note, make a call, and ask if you can meet and share ideas.

PAULA BURKES, BUSINESS WRITER

by Paula Burkes
Reporter
A 1981 journalism graduate of Oklahoma State University, Paula Burkes has more than 30 years experience writing and editing award-winning material for newspapers and healthcare, educational and telecommunications institutions in Tulsa, Oklahoma...
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