NORMAN — The owners of Missouri-based Hurts Donut Co. think they can fill a hole in the local pastry market with a new 24-hour location on Campus Corner.
Hurts’ offerings range from traditional doughnut shop fare like glazed and chocolate to wackier pastries that cater to the late-night bar crowd, including a bismarck filled with sausage gravy and doughnut holes filled with cream cheese and jalapeno with a Sriracha glaze.
The doughnut shop hopes to open by mid-August in a storefront previously occupied by The Earth Cafe at 746 Asp Ave.
Owners Tim and Kas Clegg opened the first Hurts shop in November in Springfield, Mo., and had originally planned to open a second location within five years, but accelerated their plans after their first shop near Missouri State University became a local hot spot.
“It’s crazy — we have lines wrapped around the building,” Kas Clegg said of the first Hurts shop in Springfield. “We love Campus Corner and we’d been looking for a shop. When we saw The Earth Cafe spot, we sent an email at 3 a.m. and drove almost immediately and signed a lease.”
The doughnut shop offers deliveries in a converted ambulance it calls a doughnut emergency vehicle. The ambulance has been wrapped to look like the vehicle is dripping in chocolate icing. Various compartments for medical equipment on the vehicle have been given humorous labels including “emergency jelly pump” and “maple bacon defibrillator.”
Tim Clegg attended graduate school at the University of Oklahoma and believes Norman will be the ideal spot for the second Hurts shop. Hurts also is considering serving beer on OU football game days. In Springfield, the doughnut shop has partnered with a local brewery for beer-flavored doughnuts.
“It’s a lot of fun — a 24-hour doughnut shop seems to make a lot of sense for the collegiate crowd,” Tim Clegg said. “We seem to get a lot of residual traffic when the bars close.”