NORMAN — The owners of Missouri-based Hurts Donut Co. think they can fill a hole in the local pastry market with a new 24-hour location on Campus Corner.
Hurts’ offerings range from traditional doughnut shop fare like glazed and chocolate to wackier pastries that cater to the late-night bar crowd, including a bismarck filled with sausage gravy and doughnut holes filled with cream cheese and jalapeno with a Sriracha glaze.
The doughnut shop hopes to open by mid-August in a storefront previously occupied by The Earth Cafe at 746 Asp Ave.
Owners Tim and Kas Clegg opened the first Hurts shop in November in Springfield, Mo., and had originally planned to open a second location within five years, but accelerated their plans after their first shop near Missouri State University became a local hot spot.
“It’s crazy — we have lines wrapped around the building,” Kas Clegg said of the first Hurts shop in Springfield. “We love Campus Corner and we’d been looking for a shop. When we saw The Earth Cafe spot, we sent an email at 3 a.m. and drove almost immediately and signed a lease.”