CHICAGO (AP) — When Philip Sanford goes to his favorite bar to watch his beloved Seton Hall Pirates, he brings along his phone charger so he also can follow the game on Twitter.
Heather Carleton looks to the social media website for clarification when there's a disputed call involving the San Francisco 49ers.
David Foreman likes to communicate with West Virginia fans across the country.
More and more these days, when the game is on, so is the computer. Or tablet. Or cellphone. Sports fans around the world are following along on Twitter while they watch their favorite teams in person or on TV, and a new application from a San Francisco startup is designed to make that experience even easier for them.
"Since I can't really listen to it since I'm at a sports bar, I like to read about what's going on from a journalistic point of view," said the 29-year-old Sanford, who lives in Charlotte, N.C. "I can learn about what's going from several different sources."
There are signs all over that sports fans are using Twitter even while the game is going on in front of them.
Sporting events are responsible for the majority of the top moments measured in tweets per second. The Champions League match between Barcelona and Chelsea on April 24 peaked at 13,684 tweets per second, second only to the 2011 showing of a movie in Japan.
According to a study by the Perform sports media group, 26 percent of U.S. fans use social media platforms to follow their favorite sports, up from 15 percent in a similar survey in 2011. One-third of those fans say they use Twitter to follow sports, trailing Facebook (89 percent) and YouTube (65) — based on 1,002 online interviews of adults conducted during February and March.
Colleges and professional sports are paying attention to those numbers. Sunday's Pocono 400 Presented by (hash)NASCAR marked Twitter's first official partnership with a sports league. There are all sorts of official hashtags that allow fans to zero in on everything being said about their hometown teams at key moments.
"It's really interesting to get more perspective on the game or whatever, whether it's golf or football, because I get to learn more about the players maybe the announcers aren't talking about," Carleton said. "So I think it's becoming more of a tool or resource than the social media part."
Carleton, 34, a stay at home mom in Portland, Ore., goes to Mike Pereira whenever there is a questionable ruling in a 49ers game. Pereira was NFL vice president of officiating from 2001-09 and will weigh in on some controversial whistles on Twitter.
"It's kind of nice to have that third party to see if you're being biased or not and then you feel vindicated if he says you're right," she said.