New Barcelona sponsor logo on inside of jersey

Published on NewsOK Modified: December 13, 2013 at 10:15 am •  Published: December 13, 2013
Advertisement
;

BARCELONA, Spain (AP) — Barcelona has signed a sponsorship deal with Intel, whose logo may never be seen despite being on the jerseys of the Spanish league champions.

The four-year deal with the American semiconductor chip maker is worth a reported $34 million.

The phrase "Intel Inside" will be placed on the inside front of the jersey, meaning it may be seen only when a player lifts his shirt over his head in celebration. The Catalan club calls this a "pioneering initiative in the world of sports advertising."

Barcelona says that as part of the deal Intel will provide Barcelona players and coaches with company devices. The multinational company also will apply its technology in an effort to improve research, training and performance.


Advertisement


Trending Now



AROUND THE WEB

  1. 1
    Dave Chappelle Reveals Shockingly Buff New Look
  2. 2
    Peaches Geldof Funeral to Be Held on Easter Monday
  3. 3
    Mayor Who Fired Lesbian Police Chief Caught On Tape In Homophobic Tirade
  4. 4
    NBA commissioner wants to raise age limit to 20
  5. 5
    Dream guitars I wouldn't mind calling my own (34 Photos)
+ show more