“The second two-thirds of the season are terrific,” Bowlsby said. “But the first month of the season is not always terrific.
“As we shape what will become the new postseason, we have to … make sure that we encourage high-level matchups in the month of September. It is not satisfactory to lose a game in September and be taken out of the national championship dialogue.
“Don't mistake what I'm saying. I think September is a part of the season that we use to get teams ready to play the rest of the season. And so playing a steady diet of top-25 teams is not necessarily what any coach wants to do.
“Having said that, putting together a schedule that never takes you off your campus, that doesn't play against intersectional opponents, that doesn't create matchups that are significant for the media and significant in terms of comparison of the best teams around the country, the complete absence of that will also likely be penalized.”
* Bowlsby praised Chuck Neinas, who served as the Big 12 interim commissioner from September 2011 through this June, and announced that the league's coach of the year award would be named in Neinas' honor.
“We were fortunate enough to entice Chuck Neinas to come and put his hand on the tiller and try and bring a period of calm to the league,” Bowlsby said. “He had a tremendous calming force. And through his sage advice and insights and experience, we were able to get through a really tough time.”