New digital opps help advertisers be nimble

Saxum VP Blake Jackson discusses Super Bowl ads' depiction of digital evolution.
Oklahoman Published: February 5, 2013
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Q: Are there any new tools businesses should be aware of to help bolster their campaigns?

A: It's not so much a question of tools as it is a question of preparedness. Brands like Oreo, Walgreens and Audi made waves online during the Super Bowl because they were poised to take action in the moment. Strategists strategized quickly. “Creatives” created quickly. Decision-makers made decisions quickly. In a world where relevance moves at a thousand feet per second — especially during an event like the Super Bowl — being nimble can mean the difference between generating buzz and generating a dud.

PAULA BURKES, BUSINESS WRITER


by Paula Burkes
Reporter
A 1981 journalism graduate of Oklahoma State University, Paula Burkes has more than 30 years experience writing and editing award-winning material for newspapers and healthcare, educational and telecommunications institutions in Tulsa, Oklahoma...
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