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New from Avon: Mega Effects Mascara with a nifty brush

Linda Miller Modified: July 30, 2013 at 10:05 am •  Published: July 30, 2013
Avon Mega Effects Mascara
Avon Mega Effects Mascara

Avon has introduced a new mascara and lucky us if it lives up to its name. And if it’s really easy to use.

Here’s what Avon has to say about its new Mega Effects Mascara.

The Breakthrough: Avon unveils a new approach to mascara application. Six years in the making, this volumizing mascara is the result of feedback from over 2,000 women and 5,000 hours of science.

The Wonderbrush: Mega Effects Mascara replaces the standard wand with an innovative new multi-dimensional brush that lifts top and bottom lashes from root to tip in a whole new way. Touted as the first-ever brush of its kind, the Wonderbrush fits the curve of your eyes and can be used at 12 different angles for a corner to corner lash transformation. The bigger bristle area combs through lashes easily for clump-free volume, putting 40 percent more mascara to lash.

Get The Look: To use, grip at the sides and remove the mascara cap. Rock the brush from side to side to pull out. Bend the brush to your desired angle and apply from root to tip. To close, insert the applicator until it locks in place.

The Results: Bold lashes with panoramic volume. Eyes look bigger and lashes look darker, denser and more dramatic. Clump-proof, sweat-proof, non-flaking and non-smudging. Ophthalmologist tested.

The Experts:
“I love Mega Effects Mascara; the bendable wand allows you to get in close from many different angles, making it super easy to use. I always keep at least one in my makeup kit!”
-Lauren Andersen, Avon global celebrity makeup artist

“There hasn’t been true innovation in mascara since the 1950s. We realized there was a need for an improved application process and Avon is changing history by introducing a breakthrough with ergonomics in mind that will change the mascara application experience.”
-Lisa Lamberty, Avon executive director of color research & development

Shades: Black, Brown Black

Price: $10

Available: This month

Where to buy: Available exclusively through Avon Representatives. To locate an Avon Representative call (800)FOR-AVON or visit www.avon.com.



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