New iPad, including smaller model, plus new Macs

Associated Press Published: October 23, 2012
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SAN JOSE, Calif. (AP) — Apple introduced a smaller iPad, as expected, but also updated its full-sized one. It also unveiled new Mac computers, including a 13-inch version of a MacBook Pro with sharper, "Retina" display.

With a screen measuring 7.9 inches on the diagonal, the iPad Mini is about half the size of the regular iPad. It's slightly larger than the 7-inch tablets from Amazon.com Inc. and Google Inc. The regular iPad is 9.7 inches.

Apple has sold more than 100 million iPads since their debut in April 2010. Although Apple dominates the worldwide tablet market with 70 percent of shipments in the second quarter, according to IHS iSuppli, Amazon and Google have been able to make in-roads with the smaller alternatives. A smaller iPad from Apple Inc. could help the company cement its dominance.

The event at the California Theatre comes a few days before Microsoft Corp. starts selling a new version of its Windows operating system, one designed to work well on both traditional computers and tablets. Microsoft is also releasing its own tablet, the Surface, on Friday. It will be slightly larger than the full-sized iPad.

Here's a running account of Apple's event, presented in reverse chronological order. All times are PDT. Presenters include Apple CEO Tim Cook and Philip Schiller, the senior vice president for worldwide marketing.

___

10:55 a.m.

The smaller iPad has a 7.9-inch screen, digitally reversed from the full-sized iPad's 9.7 inches.

Schiller said all of the software designed for the original iPad will work on the smaller one, as the display is 1024 by 768 pixels — the same as the original iPad.

The latest, full-sized iPad has a sharper screen at 2048 by 1536 pixels.

___

10:52 a.m.

After much anticipation, Schiller unveils the iPad Mini.

"You can hold it in one hand," he said. It's not just a shrunken down iPad. It's an entirely new design."

___

10:50 a.m.

Apple unveiled a new iPad, but it's a full-sized version — an update to the third-generation device that went on sale in March. It promises a faster processing chip and faster wireless Wi-Fi connectivity.

It will also sport the new connector that Apple unveiled with the new iPhone 5 last month. Apple says the new connector helps the company keep up with modern times, but it also requires consumers to buy new accessories or an adapter.

Prices remain the same, starting at $499.

___

10:45 a.m.

Apple says it sold its 100 millionth iPad two weeks ago. That means it sold about 16 million since the end of the second quarter, the last time it released a figure.

Cook discussed how teachers have been using iPads in their classrooms and said electronic textbooks through iBooks are now available for 80 percent of the high school curriculum. It was a sign Apple was looking to challenge Amazon.com Inc., which has been pushing textbooks on its Kindle devices.



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