New Mexico Magazine back in the black

Associated Press Published: September 14, 2012
Advertisement
;

SANTA FE, N.M. (AP) — New Mexico Magazine is back in the black.

The tourism department says the publication exceeded operating expenses by $300,000 for fiscal 2012. That's a swing of more than $1 million from 2011, when the magazine was almost $800,000 in the red.

The state magazine operates as an enterprise fund that is responsible for sustaining itself. So the turnaround was essential to the nearly 90-year-old publication's survival.

Tourism officials credit strict financial discipline, a nearly $250,000 increase in revenues and a 34 percent increase in advertising page sales.

Tourism Secretary Monique Jacobson says the editorial quality of the magazine has also improved under new leadership. While magazine sales are declining nationally, single-copy newsstand sales were up 36 percent, and overall circulation was up 6.4 percent to 93,408.



Trending Now


AROUND THE WEB

  1. 1
    Evidence of H.I.V. Found in a Child Said to Be Cured
  2. 2
    White House stands by claim that border security is stronger than ever
  3. 3
    Who is Alix Tichelman, and why was she at another high-profile businessman's fatal drug overdose?
  4. 4
    News 9: Former longtime OKC radio DJ dies Thursday
  5. 5
    KFOR: Detectives stumble upon rare extinct animals at Oklahoma ranch
+ show more