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New retail concept in Norman aims to one-up convenience stores

The Cube brands itself as ‘neighborhood concierge’
by Brianna Bailey Modified: July 2, 2014 at 7:46 pm •  Published: July 3, 2014

photo - 
A view of the first Cube store under construction in Norman. Drawing provided
A view of the first Cube store under construction in Norman. Drawing provided

— A new drive-thru retail concept called the Cube aims to be more a convenient kind convenience store, only don’t call it that, said company co-founder Jake Sharp.

“Convenience store seems like such a dirty word these day,” Sharp said. “Neighborhood concierge is the best thing we could come up with.”

The new store will offer customers lattes and cappuccinos, as well as fresh food items like pastries, sandwiches and wraps. Freshly baked pizza also will be on the menu, as well as health and beauty and grocery items. Customers will be able to order items from their smart phones using a mobile app, and have those items waiting to pick up when they arrive.

The first Cube store is under construction in Norman on the site of a long-closed tobacco shop near W Main Street and N Berry Road with a targeted opening date in October.

Sharp, who owns two drive-thru tobacco shops in Lawton, said he saw demand for a store that was targeted at customers who don’t want to get out of their cars to grab a gallon of milk or diapers.

He has partnered with Joe Lawrence, a recently retired Navy pharmacist who now serves as Cube CEO, and contractor Steve Rich to develop the Cube concept.

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by Brianna Bailey
Business Writer
Brianna Bailey has lived in Idaho, Germany and Southern California, but Oklahoma is her adopted home. She has a bachelor's degree in Journalism from the University of Oklahoma and has worked at several newspapers in Oklahoma and Southern...
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