New severe weather initiatives in Oklahoma include use of electronic billboards

Electronic billboard warnings are among Oklahoma safe weather initiatives announced by Gov. Mary Fallin’s office.
by Rick Green Modified: May 5, 2014 at 7:46 pm •  Published: May 6, 2014

Motorists may notice a change along Oklahoma roadways this tornado season.

Lamar Advertising is allowing its network of 25 electronic billboards in the Oklahoma City and Tulsa metro areas to be used to communicate severe weather alerts.

This is one of three severe weather initiatives that have been announced by the Oklahoma governor’s office.

There also will be a set of new public service announcements featuring Gov. Mary Fallin. The announcements, four for television and one for radio, remind residents to be prepared for severe weather. The radio announcement also is being offered in Spanish.

The third initiative is called Safe Schools 101, a program developed by the state Office of Emergency Management and the Federal Emergency Management Agency. Architects and engineers are participating in a volunteer program to assess school buildings, including identifying areas where students and teachers can take refuge in a storm as well as options for building safe rooms.

by Rick Green
Capitol Bureau Chief
Rick Green is the Capitol Bureau Chief of The Oklahoman. A graduate of Humboldt State University in Arcata, Calif., he worked as news editor for The Associated Press in Oklahoma City before joining The Oklahoman.
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