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New Thunder commercial from The Oklahoman and ready for the playoffs

by David Morris Modified: April 18, 2014 at 1:35 pm •  Published: April 18, 2014

Just in time for the NBA playoffs, we have produced another commercial promoting The Oklahoman’s coverage of the Thunder. The Oklahoman and are the only state media that covers every game during the season, home and on the road. And that coverage continues throughout the Thunder’s run in the playoffs.

We won an Emmy last year for this Thunder commercial. I think this one is even better. The spot will air during the NBA postseason and can be seen on Cox cable and Fox Sports Oklahoma.

This being the Internet, you can watch right here, right now.

It’s a similar concept, mixing photography and time lapse video to create a spot that promotes energy and excitement.

Kyle Roberts, Todd Fraser and Sara Miller combined Photoshop and After Effects talents. We used images from this season by directory of photography Doug Hoke’s talented photographers. Roberts shot time lapse video at last Friday’s Thunder game at Chesapeake Energy Arena.

Many thanks to the Thunder organization for their assistance with access.

by David Morris
Director of Video
Dave Morris serves as Director of Video at OPUBCO, where he's worked since 1996. Morris spent two years as a sports reporter for The Oklahoman before transitioning to online efforts. He has 15 years of digital management with and...
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