New toy series set to stun next generation of Trekkies

BY MATTHEW PRICE Published: January 28, 2009

uot;There’s no question that especially with the ‘Star Trek’ line, they want to create an entry point that can get as many people interested in and excited about the toys as possible.”

The smaller line also makes it more affordable to build sets and accessories, like playsets for the bridge and transporter room of the Enterprise.

"‘Star Trek’ has history that can be built upon, so that when you see it for the first time, you feel like it’s a very rich, exciting franchise,” Shamus said.

"This is a great chance for them to introduce the movie to a lot of kids that haven’t been exposed to it.”

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