The deal announced Tuesday gives Beliefnet a new sense of permanence after it emerged from bankruptcy protection five years ago. The site is now profitable and gets 3 million unique visitors each month.
Steve Waldman, who co-founded the site nearly eight years ago, said the deal would give Beliefnet access to News Corp.'s advertising, video and technology expertise and allow "content collaboration that runs in both directions.”
Financial terms of the agreement were not disclosed, although Waldman said he was approached by Fox.
"There was no huge rush to sell the company,” said Waldman, who will serve as president and editor-in-chief of the revamped company.
The acquisition adds to News Corp.'s $64 billion media empire, including the 20th Century Fox film studios, the Wall Street Journal, MySpace, the Fox Faith film division and HarperOne and Zondervan, two of the biggest names in Christian publishing.
Waldman said the site will retain its distinctly interfaith character even as News Corp. expands its mostly Christian media portfolio.
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