FACEBOOK FRIENDLY: Microsoft's Bing search engine is switching to a new format that will sort results into three different columns. The centerpiece will be a feature called "Sidebar" that will highlight friends in a users' Facebook network who might have insights to share about a search request.
THE TIMING: Bing will shift to the different approach sometime next month. The next few weeks will be spent fine-tuning the format. Anyone who wants a peek at the changes can sign up at http://www.bing.com/new .
THE GOAL: Microsoft hopes to lure users away from Google's dominant search engine.