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News Summary: Coca-Cola introducing flavor drops

Associated Press Published: September 7, 2012

FLAVOR DROPS: The Coca-Cola Co. plans to start selling liquid flavor drops, which can be added to water for a fruity flavor.

KRAFT PIONEER: The category was pioneered by Kraft Food Inc.'s MiO, which was introduced in March of last year and has quickly spawned copycats, including from supermarkets that sell store-brand versions

GROWTH POTENTIAL: Coca-Cola sees big potential for growth. Although there are no set plans yet, a Coca-Cola executive says the next logical category for liquid drops would be tea.


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