News Summary: ComScore says Facebook ads effective

Associated Press Published: June 12, 2012
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THE RESULTS: A comScore study suggests that marketing on Facebook can help increase sales. ComScore urges marketers to look beyond acquiring as many fans as possible on Facebook and focus on their message and on social media marketing campaigns.

THE BACKDROP: It comes as investors question just how much Facebook is worth. Its stock is down 28 percent since it began trading publicly last month.

CAVEAT: The report was partly commissioned by Facebook Inc., a client of comScore's. It was based on a panel of Internet users who agreed to participate — a condition that can skew results.



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