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News Summary: EBay unveils big redesign

Published: October 10, 2012 Comment on this article

NEW LOOK: EBay has redesigned its website to encourage visitors to browse and collect items they might want to buy later with something it calls the "feed."

photo - This screenshot made Oct. 10, 2012, shows EBay's redesigned website meant to encourage visitors to browse and collect items they might want to buy later with something it calls the “feed.” The feature, reminiscent of popular sites like image-heavy Pinterest, shows users items based on things they purchased in the past or items they’ve clicked on the site. Shoppers can also edit their feed by adding or removing categories and individual items. (AP Photo/Ebay)

This screenshot made Oct. 10, 2012, shows EBay's redesigned website meant to encourage visitors to browse and collect items they might want to buy later with something it calls the “feed.” The feature, reminiscent of popular sites like image-heavy Pinterest, shows users items based on things they purchased in the past or items they’ve clicked on the site. Shoppers can also edit their feed by adding or removing categories and individual items. (AP Photo/Ebay)

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HOW IT WORKS: It shows users items based on things they purchased in the past or items they've clicked on the site. Shoppers can also edit their feed by adding or removing categories and individual items.

WHY: The company says it wants online shopping feel more like window-shopping or browsing in a brick-and-mortar store.