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News Summary: Facebook friends get out the vote

Associated Press Modified: September 12, 2012 at 6:18 pm •  Published: September 12, 2012
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INFLUENCE: A study finds that Facebook friends played a big role in getting hundreds of thousands of people to vote in 2010.

HOW IT WAS DONE: Facebook researchers and scientists at the University of California, San Diego conducted a massive online experiment in the mid-term congressional election to test and measure the political power of online peer pressure.

THE FINDINGS: People who got Facebook messages that their friends had voted were a bit more likely to go to the polls than those who didn't get the same reminder.