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News Summary: Google's 4Q impresses Wall Street

Published on NewsOK Modified: January 30, 2014 at 6:57 pm •  Published: January 30, 2014

MONEYMAKING MACHINE: Google's fourth-quarter earnings climbed 17 percent, even though a two-year slump in the Internet company's average ad prices deepened and its Motorola Mobility smartphone operations suffered another big loss.

MOBILE CHALLENGE: Online ad rates have been falling because more people are clicking on smartphones and tablets. Marketers so far have been unwilling to pay as much for ads on mobile devices because they have smaller screens than personal computers.

RECORD TERRITORY: Investors saw enough positive signs in the results announced Thursday to lift Google's stock by 4 percent in extended trading. The shares now appear poised to reach a new high.


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