We don’t like to use the word ‘redesign.’
It has a negative connotation to us at the OPUBCO offices. It sounds like a huge project. Long hours. Sleepless nights. Major overhaul. It’s usually very complicated, time-consuming and costly.
So when we said we wanted to improve the already high-quality NewsOK Mobile website, we made sure not to call it a redesign. After all, it would be much easier than a “redesign.”
So take a look at NewsOK Mobile.
It looks different today than it did on Thursday morning. At about 1 p.m. Thursday, we launched a “new look to our mobile website display.” Or we “tweaked how the news is featured on the NewsOK Mobile site.”
But if you look at it, there’s no way you can call it anything but a redesign. It wasn’t a complicated project. And I didn’t stay at the office until midnight the day before we launched.
It was a smooth transition to a new modern look and feel to the content we already presented in a clean way.
It was the fine work of designer/developer Jake Sullivan, who had the task of making a good mobile website even better. He was asked to make the same amount of content take up less depth of screen space while being easy on the eyes and easy to navigate.
I think he hit a home run.
We see the traffic patterns. It’s clear that our society is moving to handheld devices. And our analysis shows us that the majority of our traffic moves to mobile devices after quitting time on a weekday.
We want to make sure you want to take NewsOK with you.
We think you should bookmark the mobile website on your home screen. Or download the NewsOK app on your iPhone. Both experiences — the mobile web and the app — have the new look.
Don’t stop using Faceboook or Twitter or Instagram. Don’t stop texting while you’re sitting on the couch in the evening. Keep using your mobile device for all those things you need it for.
But NewsOK Mobile needs to be a regular destination for you when you leave the office or your home computer.
Jake made sure the NewsOK Mobile site is a worthy destination.